Cogent Business & ManagementThis study examines the mediating role of green innovation in the relationship between green transformational leadership and environmental performance and simultaneously posits green dynamic capability as a pivotal boundary condition.
Klenam Korbla Ledi +3 more
doaj +1 more source
How Sustainability Ratings Might Deter "Greenwashing": A Closer Look at Ethical Corporate Communication [PDF]
Of the many ethical corporate marketing practices, many firms use corporate social responsibility (CSR) communication to enhance their corporate image.
Béatrice Parguel +2 more
core +3 more sources
Pengaruh Marketing Capabilities Terhadap Financial Performance Pada Industri Perhotelan Di Surabaya Dengan Corporate Reputation Sebagai Variabel Intervening [PDF]
, 2016 This study aimed to know the direct and significant affect of marketing capabilities to corporate reputation, corporate reputation to financial performance and marketing capabilities to financial performance in the hospitality industry in Surabaya ...
Sanjaya, F. (Fenny)
core
Corporate marketing potential assessment model in the context of operational, tactical and strategic levels [PDF]
Marketing i Menedžment Innovacij, 2013 The aim of the article. The aim of this research is to develope the mathematic model structure of result-oriented evaluation of corporate marketing potential in the context of management potential levels (operational, tactical and strategic) that takes ...
L.V. Potrashkova
doaj
Ethical Marketing: A Look on the Bright Side [PDF]
, 2006 This article offers an alternative to conventional approaches to ethical analysis in business and marketing. We submit that studying companies with exemplary records of ethical conduct and social responsibility offers useful and compelling guidance to ...
Klein, Thomas A. +2 more
core +1 more source
Corporate Communication and Global Markets [PDF]
Symphonya. Emerging Issues in Management, 2006 The critical role played by intangible assets in corporate competitive development in global markets, has modified the nature of communication costs, and above all the costs of marketing communication. Globalisation has produced deep changes in the function and role of the system of corporate information flows, which is expressed in the adoption of an ...
openaire +6 more sources
Social exclusion and economic growth at the European Union: can social marketing and behavioral economics help us to overcome the problem? [PDF]
, 2017 The problem of poverty and social exclusion is growing nowadays in the European Union context, according to Eurostat (2015 and 2016). And, in spite of the fact that Europe 2020 Strategy is apparently focused on that situation, the perspectives are not ...
Cruz-Morato, Marco Antonio +2 more
core
MARKETING MANAGEMENT: AN APPROACH BASED ON THE DEFINITION AND CONSIDERATION OF CORPORATE CULTURE
Aktualʹnì Problemi Rozvitku Ekonomìki RegìonuThe article comprehensively examines the interplay between marketing management and corporate culture within today's business environment. The research design combines a critical review of the pertinent scholarly literature with logical modelling of the "
K. Balakleiets, A. Kovalevska
doaj +1 more source
Managing corporate gifts as a marketing strategy [PDF]
The Retail and Marketing Review, 2016 In the contemporary competitive and volatile markets, effective use of corporate gifts as a marketing strategy is a prerequisite for edging out rivals.
B Okanga, D Groenewald
doaj
Pengaruh Komunikasi Pemasaran Terpadu Terhadap Ekuitas Merek (Survey Pada Pelanggan Hotel Pelangi Malang) [PDF]
, 2013 This study aims to identify and explain how the influence of Integrated Marketing Communications consists of Advertising, Sales Promotion, Personal Selling, Public Relations, Direct Marketing, Interactive Marketing, and Corporate Design together and ...
Fathoni, F. (Fathir)
core +1 more source