Results 61 to 70 of about 694,639 (258)
Whose Turf? Public Relations and Marketing in Social Media [PDF]
, 2011 Organizations have found Twitter and Facebook to be the most effective way to converse with audiences. Current positions now require new skills to understand, shape, and engage with social networks and online communities.
Davis, Katie
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Evaluating the impact of corporate logos towards corporate reputation: a case of Persia and Mexico [PDF]
, 2015 Purpose - This paper examines the impact of corporate logos on corporate image and reputation in creating competitive advantage in the context of Persia and Mexico as emerging markets. This paper provides an extensive links between corporate logo and its
Foroudi, Mohammad M. +2 more
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Marketing capability and firm performance: the mediating role of resource orchestration capability
Cogent Social SciencesThis study investigates the intricate relationship between marketing capabilities, resource orchestration capacity, and firm performance within the context of contemporary business environments. A quantitative research approach was employed in this study.
Frank Agyemang Duah +2 more
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Marketing Analysis of Corporate Brand Management in the New Economic Situation [PDF]
, 2023 Ziting Rong
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Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived [PDF]
, 2009 Purpose – The principal purposes of this article are to provide normative advice in terms of managing the British Monarchy as a Corporate Heritage Brand and to reveal the efficacy of examining a brand’s history for corporate heritage brands generally ...
John M.T. Balmer, John M.T. Balmer
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Private donations for international development [PDF]
, 2003 Charitable donations by private individuals and firms can help fund the Millennium Development Goals. What are the prospects for increasing donations for international development, whether from small scale donors, the super-rich (as in the recent gifts ...
Micklewright, John, Wright, Anna
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The totalitarian corporation? [PDF]
, 2007 Throughout its history as an institution, the corporation has been associated withtyranny of one sort or another, from the early period with the imperialist expeditions of the East India Company - virtual ruler of the Indian subcontinent - to the vestige
Birch, Kean
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The intervening role of the image of green brands in increasing green brands’ purchasing intention of personal care product [PDF]
Innovative MarketingConsumer awareness of environmental issues is increasing, which impacts marketing efforts to encourage consumer buying interest. This study aims to determine the role of the image of green brands in intervening with the influence of green marketing and ...
Sutisna +4 more
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Theoretical Background of Marketing-Controlling [PDF]
In the 21st century the economic environment has been changing fast. To be successful company managements need a system. This system makes marketing costs measurable.
Anna Francsovics, Noémi Gaál
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