Results 61 to 70 of about 12,665 (193)
Rebuilding community corporate brands: A total stakeholder involvement approach ☆ [PDF]
Can community organizations benefit from corporate rebranding? The literature shows that rebranding in the not-for-profit sector flounders for two major reasons.
Bill Merrilees, Dale Miller
core
Prior efforts to understand the determinants of breastfeeding have heavily focused on women themselves. This qualitative analysis identified key facilitators and barriers to strengthening the supportive environment for optimal breastfeeding practices in Nigeria.
Elizabeth Costenbader+6 more
wiley +1 more source
Abstract In contemporary Singaporean sociopolitical discourse, comparisons with the West—particularly the USA and the UK—have become pervasive across a wide range of critical social issues. These comparisons often serve to reinforce the political positions of the Singaporean state by contrasting them with perceived shortcomings in the Western world ...
Wee Yang Gelles‐Soh
wiley +1 more source
The Impact of Crises on Rebuilding the National Image: The Paradox of Nigeria’s Rebranding [PDF]
This paper sets out to examine the ideals of rebranding in the national image rebuilding process, fetching examples from Nigeria’s experience. The discourse also examines the concepts of image and the impact of anti-social behaviour of citizens on the ...
Iyorza, Stanislaus
core
Abstract How can polycentric governance promote the development of ecosocial policies within existing policy systems? Through a study of green reforms of Danish vocational education, the paper argues that polycentric governance institutions are particularly useful at engaging constituent actors in innovation and constructive collaboration over ...
Martin B. Carstensen+2 more
wiley +1 more source
Corporate rebranding on SMES: an analysis based on a framework appllied to big companies the case of Greenwish [PDF]
The subject of corporate rebranding has been increasingly gathering consideration among several businesses and organizations, as they continuously attempt to create new and differentiated images in customers minds and/or adapt to the market ...
Travassos, André Marques
core
The myth of cultural fit in recruitment job interviews
Abstract This article aims to examine the complex linguistic and cultural dynamics of recruitment interviews where recruiters played multiple roles of gatekeepers and facilitators by unpacking how “cultural fit” is co‐constructed in recruitment interviews.
Nilma Bonelli, Hua Zhu
wiley +1 more source
Towards Symmetry in the Law of Branding [PDF]
Companies sometimes want to abandon an old identity and rebrand with a new one. Trademark law probably does not have much to say about rebranding in itself.
Tushnet, Rebecca
core +2 more sources
Leadership in AI Terminology Governance: From Anomia to Agency
The current article examines the evolving relationship between leadership, artificial intelligence (AI), and language through the lens of structuration theory and critical discourse analysis's sensemaking theory. Through a content analysis of terminology governance practices across industries, we identify key leadership practices and opportunities to ...
Christine Haskell, Suzanne Joy Clark
wiley +1 more source
ABSTRACT Drawing on Guy Debord's concept of the spectacle, this article aims to extend our understanding of the way in which certain non‐governmental organizations (NGOs) spectacularize their performance in the context of disaster situations and the continued co‐existence of a multiplicity of accountabilities, with reference to the 2015 Nepal ...
Pawan Adhikari+4 more
wiley +1 more source