Results 71 to 80 of about 14,227 (212)
Rebranding as an assessment of brand management strategy: the case of Malaysian Government linked companies (GLCS) / Rosni Jaafar [PDF]
, 2013 This is an exploratory study about organisations using rebranding as a brand management strategy in Malaysia. It aims to identify motivations or reasons for companies to undertake the rebranding exercise and to determine the stages in the rebranding ...
Jaafar, Rosni
core
European Management Review, EarlyView.Abstract Corporate purpose is gaining momentum in contemporary business communities, yet it often appears shrouded in ambiguity. Although research is growing in popularity, the analysis of corporate purpose from the perspective of strategic leaders remains an unexplored domain.
Chiara Pantalena +3 more
wiley +1 more source
Cultural Policy in Leeds [PDF]
, 2010 Bradford raised a few eyebrows with its bid to be City of Culture in 2008, but then demonstrated that its claim could not be so easily dismissed. In recent years, several of the region’s towns and cities have put cultural policies at the heart of their ...
Long, JA, Strange, I
core
Student corporate brand identification: An exploratory case study [PDF]
, 2007 Purpose: We investigate student corporate brand identification towards three corporate brands: a UK University, a leading UK business school and its overseas collaborative partner institute in Asia.
Balmer, JMT, Liao, M
core +1 more source
European Management Review, EarlyView.Abstract Corporate purpose has rapidly gained prominence in management literature and is considered a highly influential concept in business, promising to enable businesses' transformative power. While most existing studies highlight the positive outcomes of incorporating purpose into organizational frameworks, some research highlights negative ...
Nicole Steller, Guido Möllering
wiley +1 more source
Recovering the corporate brand through stakeholder co-creation. [PDF]
, 2017 Corporate brands may encounter failure or suffer crises due to their own actions or from the actions of others. Such crises weaken the brand not only in the eyes of its customers but also with its stakeholders.
Farquhar, J., Robson, Julie
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Journal of Advanced Nursing, EarlyView.ABSTRACT Aims This work aimed to explore barriers to pessary self‐management and co‐create strategies to address these. Design Participatory Action Research. Methods In October 2024, eight pessary‐using women living in the United Kingdom participated in cooperative inquiry, discussion and co‐creation of strategies in two virtual workshops.
Lucy Dwyer +4 more
wiley +1 more source
The Impact of Renaming STT Telkom being Telkom University to Image of Telkom University
Komunikator, 2015 Telkom University is one of university in Bandung, was established on August 14, 2013. Telkom University was transformed of STT Telkom which standing on 1990.
Felesia Ekafaya Kirianawati
doaj
Rebranding PT Arsy Tour and Travel Sebagai Upaya Meningkatkan Brand Awareness [PDF]
, 2015 PT ARSY Tour and Travel is one of a tourism service provider company in Indonesia based in Purwokerto city. As a company that has been running for long time enough in tourism service provider bussiness, is needed to build stong brand image so wich can ...
Fahminansih, F. (Fenty) +2 more
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The Epistemic Harms of Botched Apologies for Past Wrongs
Journal of Applied Philosophy, EarlyView.ABSTRACT Apologies often create expectations of meaningful change and repair. Yet when institutions or states deliver apologies for past wrongs that lack substantive reparative action, they risk deepening, rather than redressing, the harms they acknowledge.
Abraham Tobi
wiley +1 more source