Strategic Corporate Communication dalam Proses Repositioning dan Rebranding
Abstract: Global competition, price war, and fast growing of technology are among crucial factors that companies have to face as opportunities instead of constraints. Companies must adapt with changes based on vision and mission taht have been stated.
Prayudi ., Jana Juanita
openaire +2 more sources
On 3‐MMC: A Cathinone I Have Come to Know and Love
ABSTRACT This article attempts to complicate the mythology of a compound in a state of becoming. I will trace lightly its origins as a cultural disruptor and how I am implicated in this imperative. Introducing you to 3‐MMC will require multiple modes of storytelling and taking of liberties, drawing on literature reviews, practice‐based research, prose,
Carmen Ostrander
wiley +1 more source
Information Outlook, April 2003 [PDF]
Volume 7, Issue 4https://scholarworks.sjsu.edu/sla_io_2003/1003/thumbnail ...
Special Libraries Association
core +3 more sources
“Yet the Problem Remains”: Why Genetic Determinism Still Haunts Biomedical Research
ABSTRACT After the horrors of the Holocaust and its connections to eugenics were revealed to the world, many post‐war population geneticists sought to establish rhetorical distance from the Nazi's state‐led campaigns, without abandoning their belief that actively shaping the population's genetics would produce a prosperous society.
Christopher R. Donohue, Ian A. Myles
wiley +1 more source
This study explores retrostyling as a strategy for managing visual identity and brand storytelling, comparing how Burger King and Pepsi recover old versions of their logos (instead of updating the latest logo, as is usual in restyling), remodel them, and
Maria Eugenia Martínez-Sánchez +3 more
doaj +1 more source
Learning from a Funders' Collaborative: The Human Services Strategic Restructuring Pilot Project [PDF]
In 2009, Eighteen funders in Northeast Ohio joined together in the Human Services Strategic Restructuring Pilot Project (the Collaborative) to examine how to support nonprofit organizations in strategic restructuring.
Carol K. Willen +3 more
core
Nation Branding and Policy transfer: Insights from Norden. EL-CSID Working Paper Issue 2018/22 • October 2018 [PDF]
Recent years have seen an interesting development in practices and policies of nation branding. Alongside an emphasis in which nation branding programmes seek to activate desires of conspicuous consumption in consumers, or to use branded messages to ...
Browning, Christopher S.
core
Challenges in delivering a brand promise - focusing on municipal healthcare organisations [PDF]
Purpose To investigate how healthcare professionals understand a new organisational brand and examine the ideas discussed in relation to it within health care organisations.
Chapleo, Chris +4 more
core +1 more source
Cultivating inclusive remote workplaces: A serial mediation analysis of employee outcomes
ABSTRACT The transformation of traditional workplace arrangements has introduced unique challenges for fostering inclusion and retaining organizational identification among remote workers. This study examines how inclusion climate influences employee outcomes in remote work settings ‐ a context that has become increasingly prevalent yet remains ...
Andri Georgiadou +3 more
wiley +1 more source
The Comeback of the Swiss Watch Industry on the World Market: A Business History of the Swatch Group (1983-2010) [PDF]
The objective of this paper is to contribute to a better understanding of the comeback of the Swiss watch industry on the world market since the end of the 1980s. It focuses on the Swatch Group (SG), currently the worldfs biggest watch company.
Pierre-Yves DONZ�
core +3 more sources

