Results 61 to 70 of about 311 (173)
Frontiers in CommunicationThis study explores retrostyling as a strategy for managing visual identity and brand storytelling, comparing how Burger King and Pepsi recover old versions of their logos (instead of updating the latest logo, as is usual in restyling), remodel them, and
Maria Eugenia Martínez-Sánchez +3 more
doaj +1 more source
European Management Review, EarlyView.Abstract Corporate purpose has rapidly gained prominence in management literature and is considered a highly influential concept in business, promising to enable businesses' transformative power. While most existing studies highlight the positive outcomes of incorporating purpose into organizational frameworks, some research highlights negative ...
Nicole Steller, Guido Möllering
wiley +1 more source
Strategic Corporate Communication dalam Proses Repositioning dan Rebranding
Jurnal ILMU KOMUNIKASI, 2013 Abstract: Global competition, price war, and fast growing of technology are among crucial factors that companies have to face as opportunities instead of constraints. Companies must adapt with changes based on vision and mission taht have been stated.
Prayudi ., Jana Juanita
openaire +2 more sources
Financial Management, EarlyView.ABSTRACT Diversity, equity, and inclusion (DEI) is one of the most polarizing issues in business and society. Advocates claim that DEI enhances fairness, while critics argue it undermines meritocracy. The problems often stem from the practice of DEI—reducing it to demographic diversity—rather than its principle.
Alex Edmans
wiley +1 more source
Industrial Relations Journal, EarlyView.ABSTRACT During the first 100 days of the Trump II Administration, DEI took a body blow. Moreover, in August 2026, former professor Jason Arday's unravelling (and now tragic death) has put conjecture about DEI at the epicentre of community discourse and emboldened critics.
Anthony M. Gould +2 more
wiley +1 more source
The Epistemic Harms of Botched Apologies for Past Wrongs
Journal of Applied Philosophy, EarlyView.ABSTRACT Apologies often create expectations of meaningful change and repair. Yet when institutions or states deliver apologies for past wrongs that lack substantive reparative action, they risk deepening, rather than redressing, the harms they acknowledge.
Abraham Tobi
wiley +1 more source
The Impact of Renaming STT Telkom being Telkom University to Image of Telkom University
Komunikator, 2015 Telkom University is one of university in Bandung, was established on August 14, 2013. Telkom University was transformed of STT Telkom which standing on 1990.
Felesia Ekafaya Kirianawati
doaj
Corporate Rebranding in India: Understanding the Motivations, Strategies, and Success Factors
, 2020 This research paper explores corporate rebranding practices in India. The research paper explores corporate rebranding practices within the Indian context, analyzing 18 case studies of prominent Indian companies that underwent significant rebranding exercises between 2004 and 2014.
Ahuja, Gobinda, Vij, Sandeep
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JCMS: Journal of Common Market Studies, EarlyView.Abstract Following the global financial crisis, European financial authorities introduced a host of new initiatives intended to advance market integration, improve the quality of bank oversight and enhance both economic stability and prospects for growth.
Dóra Piroska, Rachel A. Epstein
wiley +1 more source
Unreachable, Inescapable: Sustainable Development as Normative Camouflage in EU–MERCOSUR Trade
JCMS: Journal of Common Market Studies, EarlyView.Abstract This article examines how sustainable development functions as a mechanism of stabilising asymmetry in North–South trade governance, using the European Union (EU)–Southern Common Market (MERCOSUR) agreement as a case study. Whilst sustainability is often framed as a normative good or institutional advance, the article shows instead how it ...
Asha Herten‐Crabb
wiley +1 more source