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The discursive construction of corporate identity in the corporate social responsibility reports: A case study of Starbucks [PDF]
Frontiers in Psychology, 2022 Both corporate identity and corporate social responsibilities are of strategic importance to companies’ reputation and competitiveness. From a social constructivist view, identity is constructed in discourse. Therefore, this study sets out to investigate
Xuyan Li
doaj +3 more sources
SSRN Electronic Journal, 2021 This chapter provides a systematic review of the identity literature and reviews a range of literature in order to establish the domain of corporate identity and the related concepts.
M. Foroudi, P. Foroudi, J. Balmer
semanticscholar +4 more sources
Perception management and emotional commitment: lessons from post-earthquake schools [PDF]
BMC PsychologyPerception management practices within the dimensions of corporate image, reputation, and identity implemented by school administrators in schools defines leading the educators to act for shared goals and these implementations have positive effects on ...
Ceyda Akıllı +2 more
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Corporate identity orientation and disorientation: A complexity theory perspective
Journal of Business Research, 2020 The importance of corporate identity to organizations is increasing, which has led to the conceptualisation of corporate identity orientation. This paper challenges existing thinking by suggesting that if corporate identity orientation exists, so could ...
Keith Dinnie +2 more
exaly +2 more sources
Corporate Identity as a Factor of Corporate Security [PDF]
Psychology in Russia: State of Art, 2011 Forming-upof the corporate identity is based on cognitive, affective and conative elements of corporate culture. The group as an entity choosing goals and values ensures a certain response to standards and values of corporate culture within the ...
Elena B. Perelygina
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Corporate brand orientation: Identity, internal images, and corporate identification matters
Journal of Business Research, 2021 Considers the significance of corporate identity, internal corporate brand/identity images, and corporate brand identification for corporate brand orientation. Three propositions based on the above are formulated.
Klement Podnar, John M T Balmer
exaly +2 more sources
European Journal of Marketing, 2017 Purpose This paper aims to introduce a new integrated strategic framework entitled, “The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum” and elucidates the ...
John M T Balmer
exaly +2 more sources
The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [PDF]
مدیریت بازرگانی, 2021 Objective The purpose of this study was to investigate the impact of various factors of corporate brand identity on corporate brand identity dimensions in the banking industry.
Mohammad Daneshgar +3 more
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Journal of Brand Management, 2021 Brand logos are a fundamental part of the corporate visual identity, and their reception has been vigorously researched. The focus has been on the visual traits of the logo and their effect on the reception process, whereas little attention has been paid
Ari-Matti Erjansola +4 more
semanticscholar +1 more source
Communicare, 2022 A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate identity should reflect and ...
L Bezuidenhout L Bezuidenhout +1 more
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