The discursive construction of corporate identity in the corporate social responsibility reports: A case study of Starbucks [PDF]
Frontiers in Psychology, 2022 Both corporate identity and corporate social responsibilities are of strategic importance to companies’ reputation and competitiveness. From a social constructivist view, identity is constructed in discourse. Therefore, this study sets out to investigate
Xuyan Li
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Perception management and emotional commitment: lessons from post-earthquake schools [PDF]
BMC PsychologyPerception management practices within the dimensions of corporate image, reputation, and identity implemented by school administrators in schools defines leading the educators to act for shared goals and these implementations have positive effects on ...
Ceyda Akıllı +2 more
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Identity studies: multiple perspectives and implications for corporate‐level marketing [PDF]
European Journal of Marketing, 2007 Purpose – Provides a comprehensive review of the identity literature drawing on perspectives from marketing (corporate identity concept) and organisational behaviour (organisational identity) so as to provide an up-to –date overview of identity ...
Balmer, JMT, He, HW
exaly +2 more sources
Corporate Identity as a Factor of Corporate Security [PDF]
Psychology in Russia: State of Art, 2011 Forming-upof the corporate identity is based on cognitive, affective and conative elements of corporate culture. The group as an entity choosing goals and values ensures a certain response to standards and values of corporate culture within the ...
Elena B. Perelygina
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The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [PDF]
مدیریت بازرگانی, 2021 Objective The purpose of this study was to investigate the impact of various factors of corporate brand identity on corporate brand identity dimensions in the banking industry.
Mohammad Daneshgar +3 more
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Communicare, 2022 A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate identity should reflect and ...
L Bezuidenhout L Bezuidenhout +1 more
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TEACHING CASE STUDY: BUILDING THE CORPORATE IDENTITY – THE CASE OF ANNIKS HOTEL [PDF]
Tourism and Hospitality Management, 2020 This case describes the problem of building a strong corporate identity in the Anniks hotel following the change of the general manager. After a short theoretical background about the construct of corporate identity, the hotel is presented in its ...
Ana Čuić Tanković
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Analysis of the relationship between corporate identity, image and reputation of the company [PDF]
Tehnika, 2021 For a long time, corporate identity, corporate image and corporate reputation have been studied from a number of academic perspectives, due to their intangibility and their significant role in gaining an organization's competitive advantages.
Vuković Milovan V. +3 more
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Strategic Implementation of Corporate Identity in A Design Company
Humaniora, 2013 Implementation of Corporate Identity has been increase enormously over the past 20 years and predicting will be increase higher in the future. Design Company will be the one who will get the big impact from these changes.
Yunida Sofiana
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Management of visual communications in insurance companies (on the example of using icons in logos) [PDF]
Problems and Perspectives in Management, 2017 This article is devoted to the study of insurance business development in Ukraine and Russia in the late XIX – early XXI centuries, generation and identification of special aspects of formation and use of sacred art elements in corporate identity of ...
Viktor Trynchuk
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