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Strategic Implementation of Corporate Identity in A Design Company
Implementation of Corporate Identity has been increase enormously over the past 20 years and predicting will be increase higher in the future. Design Company will be the one who will get the big impact from these changes.
Yunida Sofiana
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The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [PDF]
Objective The purpose of this study was to investigate the impact of various factors of corporate brand identity on corporate brand identity dimensions in the banking industry.
Mohammad Daneshgar +3 more
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A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate identity should reflect and ...
L Bezuidenhout L Bezuidenhout +1 more
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TEACHING CASE STUDY: BUILDING THE CORPORATE IDENTITY – THE CASE OF ANNIKS HOTEL [PDF]
This case describes the problem of building a strong corporate identity in the Anniks hotel following the change of the general manager. After a short theoretical background about the construct of corporate identity, the hotel is presented in its ...
Ana Čuić Tanković
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Analysis of the relationship between corporate identity, image and reputation of the company [PDF]
For a long time, corporate identity, corporate image and corporate reputation have been studied from a number of academic perspectives, due to their intangibility and their significant role in gaining an organization's competitive advantages.
Vuković Milovan V. +3 more
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Management of visual communications in insurance companies (on the example of using icons in logos) [PDF]
This article is devoted to the study of insurance business development in Ukraine and Russia in the late XIX – early XXI centuries, generation and identification of special aspects of formation and use of sacred art elements in corporate identity of ...
Viktor Trynchuk
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This article investigates the relationship between corporate identity-management constructs and the quality of employer-employee relationships at the North-West University.
Lida Holtzhausen, Lynnette Fourie
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In order to contribute literature in the field of corporate social responsibility and corporate reputation in the media industry, a survey was conducted on a sample of Croatian companies.
Miroslav Ivić +2 more
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Both corporate identity and corporate social responsibilities are of strategic importance to companies’ reputation and competitiveness. From a social constructivist view, identity is constructed in discourse. Therefore, this study sets out to investigate
Xuyan Li
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The Importance of Visual Merchandising in Communicating the Corporate Identity of Retail Stores
In today’s competitive retail environment, retailers struggle in order to increase their sales and to carry their brands to the wider masses. The best way to achieve this purpose is to consider the significance of visual merchandising.
Huda Othman
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