Results 11 to 20 of about 588,887 (292)
Communicare, 2022 This article investigates the relationship between corporate identity-management constructs and the quality of employer-employee relationships at the North-West University.
Lida Holtzhausen, Lynnette Fourie
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Elektronički Zbornik Radova Veleučilišta u Šibeniku, 2022 In order to contribute literature in the field of corporate social responsibility and corporate reputation in the media industry, a survey was conducted on a sample of Croatian companies.
Miroslav Ivić +2 more
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The Importance of Visual Merchandising in Communicating the Corporate Identity of Retail Stores
Journal of Architecture, Art & Humanistic Science, 2021 In today’s competitive retail environment, retailers struggle in order to increase their sales and to carry their brands to the wider masses. The best way to achieve this purpose is to consider the significance of visual merchandising.
Huda Othman
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Die korporatiewe identiteit van organisasies
Communicare, 2022 Millions are spent each year by organisations in every part of the world on planning, projecting and changing corporate identities. Very little is done however to understand the underlying phenomenon.
Louise Nieuwmeijer
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The Role of Cognitive Linguistics in Corporate Storytelling – A Methodological Perspective
MediAzioni, 2022 Corporate storytelling has been usually investigated from the perspective of both marketing studies (Brown 2006: 734) and corporate communication (Ford et al. 1995; Boje 2001; Clifton et al.
Stefania D'Avanzo
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Developing a corporate image model
South African Journal of Economic and Management Sciences, 1999 A survey of current literature and corporate identity manuals may create the impression that corporate identity consists solely of visual identity cues.
C. H. van Heerden
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Organizations and Markets in Emerging Economies, 2016 Corporate identity is a dynamic and premeditated asset integral to gaining competitive advantage in the market. It spans both the internal and external functions of the organisations. It is a variable that needs to be studied cohesively.
Varsha Jain +3 more
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Perceptions of the corporate identity management process in South Africa
South African Journal of Business Management, 2008 This article reports on a qualitative study of how the corporate identity management process is perceived and managed by senior executives in large South African companies.
G. Bick, R. Abratt, A. Bergman
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The importance of corporate branding in school management [PDF]
Strategic Management, 2017 Corporate branding in school management is a relatively new term. The basic element of the marketing process of education makes the service itself, i.e. employees in education. This paper analyzes the role of employees in the construction of a brand that
Jukić Dinko
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Understanding family dynasty: Nurturing the corporate identity across generations [PDF]
International Journal of Business Science and Applied Management, 2010 This study aims to analyse the Ahlstrom annual reports. The content analysis contributes to family business corporate identity. According to the results family business corporate identity is based both on history and on the future.
Nemilentsev, M., Kansikas, J.
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