Investigating determinants and perceived consequences of auditory identity management: A corporate perspective among UK companies [PDF]
, 2011 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Corporate sound as a company-controlled element of corporate identity management has been widely ignored in corporate identity and corporate image ...
Bartholmé, Roland
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What makes an organisation's corporate identity attractive to its employees? A social identity perspective [PDF]
, 2010 Corporate Identity provides the foundation for an organisation’s Corporate Brand, and managers need to understand how they can align the behaviour of their employees with that identity.
Maxwell, Rachael
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Corporate identity: Defnition and components [PDF]
, 2021 Copyright © 2021 The Authors. This chapter provides a systematic review of the identity literature and reviews a range of literature in order to establish the domain of corporate identity and the related concepts.
Balmer, JMT, Foroudi, P, Foroudi, MM
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Corporate communications in China : A preliminary study [PDF]
, 2009 Corporate communications on the internet has played an increasingly important role in China, given the country now has the largest number of internet users in the world. The paper reports a survey of 10 Chinese companies. A total of 20 corporate websites
Fan, Y
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A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective [PDF]
, 2013 Purpose - Purpose – This article has an explicit purpose of making a theoretical contribution to the issue of senior management cognitions of the corporate identity/corporate strategy interface.
Balmer, JMT +9 more
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The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethics [PDF]
, 2007 In this paper we open up the topic of ethical corporate identity: what we believe to be a new, as well as highly salient, field of inquiry for scholarship in ethics and corporate social responsibility.
John Balmer +5 more
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Die korporatiewe identiteit van organisasies
Communicare, 2022 Millions are spent each year by organisations in every part of the world on planning, projecting and changing corporate identities. Very little is done however to understand the underlying phenomenon.
Louise Nieuwmeijer
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The Role of Cognitive Linguistics in Corporate Storytelling – A Methodological Perspective
MediAzioni, 2022 Corporate storytelling has been usually investigated from the perspective of both marketing studies (Brown 2006: 734) and corporate communication (Ford et al. 1995; Boje 2001; Clifton et al.
Stefania D'Avanzo
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Developing a corporate image model
South African Journal of Economic and Management Sciences, 1999 A survey of current literature and corporate identity manuals may create the impression that corporate identity consists solely of visual identity cues.
C. H. van Heerden
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Perceptions of the corporate identity management process in South Africa
South African Journal of Business Management, 2008 This article reports on a qualitative study of how the corporate identity management process is perceived and managed by senior executives in large South African companies.
G. Bick, R. Abratt, A. Bergman
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