Results 11 to 20 of about 2,290,061 (289)

Family firms going international: Integrating corporate identity‐building processes and socioemotional wealth dimensions

open access: yesEuropean Management Review, 2021
This study aims to improve understanding of how identity-building processes shape corporate identity and how dimensions of socioemotional wealth affect internationalization pathways in a family firm.
Andrea Tomo   +3 more
semanticscholar   +1 more source

TEACHING CASE STUDY: BUILDING THE CORPORATE IDENTITY – THE CASE OF ANNIKS HOTEL [PDF]

open access: yesTourism and Hospitality Management, 2020
This case describes the problem of building a strong corporate identity in the Anniks hotel following the change of the general manager. After a short theoretical background about the construct of corporate identity, the hotel is presented in its ...
Ana Čuić Tanković
doaj   +1 more source

Analysis of the relationship between corporate identity, image and reputation of the company [PDF]

open access: yesTehnika, 2021
For a long time, corporate identity, corporate image and corporate reputation have been studied from a number of academic perspectives, due to their intangibility and their significant role in gaining an organization's competitive advantages.
Vuković Milovan V.   +3 more
doaj   +1 more source

Strategic Implementation of Corporate Identity in A Design Company

open access: yesHumaniora, 2013
Implementation of Corporate Identity has been increase enormously over the past 20 years and predicting will be increase higher in the future. Design Company will be the one who will get the big impact from these changes.
Yunida Sofiana
doaj   +3 more sources

Management of visual communications in insurance companies (on the example of using icons in logos) [PDF]

open access: yesProblems and Perspectives in Management, 2017
This article is devoted to the study of insurance business development in Ukraine and Russia in the late XIX – early XXI centuries, generation and identification of special aspects of formation and use of sacred art elements in corporate identity of ...
Viktor Trynchuk
doaj   +1 more source

The relationship between corporate identity-management constructs and relationship-management constructs

open access: yesCommunicare, 2022
This article investigates the relationship between corporate identity-management constructs and the quality of employer-employee relationships at the North-West University.
Lida Holtzhausen, Lynnette Fourie
doaj   +1 more source

Corporate sustainable brand identity work and network embeddedness: Learnings from Better Place (2007–2013)

open access: yesIndustrial Marketing Management, 2023
The growing attention to the climate crisis in today ’ s business environment, increases the need for B2B firms to integrate corporate sustainable branding activities in stakeholder interactions.
P. Andersen, Susanne Åberg, A. Bujac
semanticscholar   +1 more source

IS THERE A RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE REPUTATION? EVIDENCE FROM THE CROATIAN NEWSPAPER INDUSTRY

open access: yesElektronički Zbornik Radova Veleučilišta u Šibeniku, 2022
In order to contribute literature in the field of corporate social responsibility and corporate reputation in the media industry, a survey was conducted on a sample of Croatian companies.
Miroslav Ivić   +2 more
doaj   +1 more source

The role of corporate identity in CSR implementation: An integrative framework

open access: yes, 2020
This paper investigates the relationship between corporate identity (CI) and CSR and describes how CI can underpin the development and implementation of CSR initiatives; thus helping to clarify how best to implement CSR in business practice.
M. Tourky   +2 more
semanticscholar   +1 more source

New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry

open access: yes, 2020
This study extends the conceptualization of corporate identity (CI), and develops a valid and reliable scale for the concept via multistage research design.
M. Tourky   +4 more
semanticscholar   +1 more source

Home - About - Disclaimer - Privacy