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Corporate identity is a dynamic and premeditated asset integral to gaining competitive advantage in the market. It spans both the internal and external functions of the organisations. It is a variable that needs to be studied cohesively.
Varsha Jain +3 more
doaj +1 more source
The importance of corporate branding in school management [PDF]
Corporate branding in school management is a relatively new term. The basic element of the marketing process of education makes the service itself, i.e. employees in education. This paper analyzes the role of employees in the construction of a brand that
Jukić Dinko
doaj
Understanding family dynasty: Nurturing the corporate identity across generations [PDF]
This study aims to analyse the Ahlstrom annual reports. The content analysis contributes to family business corporate identity. According to the results family business corporate identity is based both on history and on the future.
Nemilentsev, M., Kansikas, J.
doaj
Factors that determine the corporate image of South African fast food restaurants
Current operating practices of small businesses indicate that more time is devoted to the cosmetic side of corporate identity than managing service delivery.
C. N. van Heerden +2 more
doaj +1 more source
Corporate marketing: Apocalypse, advent and epiphany [PDF]
Purpose - this paper aims to explain the nature and relevance of corporate marketing and details the antecedents of the territory. Corporate marketing is a marketing and management paradigm which synthesises practical and theoretical insights from ...
Balmer, JMT
core +1 more source
Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded [PDF]
BP brand, Brand positioning, Deepwater horizon, Ethical corporate marketing, Corporate marketing, Ethical corporate identity, Sustainable entrepreneurship, Sustainability, Ethical corporate brands,
John Balmer +8 more
core +1 more source
Les valeurs (in)différentes entre identité et image: le cas Trenitalia [PDF]
Using the concepts of identity and values as a starting point, our paper introduces the example of the company Trenitalia to explain the differences between Corporate Identity and Corporate Image.
Michela Deni
doaj +1 more source
The mediating effect of Islamic ethical identity disclosure on financial performance
Purpose – The present study examines the impact of Islamic corporate governance and social responsibility on financial performance. Methodology – The study was designed with a quantitative approach. Purposive sampling was used in this study.
Ina Mutmainah, Annisa Apriliantika
doaj +1 more source
ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen +23 more
wiley +1 more source
Solid Pseudopapillary Neoplasm of the Pancreas in Children and Adolescents: Expert Recommendations
ABSTRACT Solid pseudopapillary neoplasm of the pancreas (SPN) is a rare low‐grade malignant exocrine pancreatic tumor, mostly discovered during the second decade of life in females, with a very good prognosis, provided microscopically complete surgical excision is achieved.
Sabine Irtan +18 more
wiley +1 more source

