Results 181 to 190 of about 369 (219)

Eyes on Prevention: An Eye-Tracking Analysis of Visual Attention Patterns in Breast Cancer Screening Ads. [PDF]

J Eye Mov Res
Balaskas S, Yfantidou I, Skandali D.
europepmc   +1 more source

From value orientations to payment: health vs. environmental consciousness and willingness to pay for green hotels via green literacy. [PDF]

Front Psychol
Chen Z, Lin C.
europepmc   +1 more source

Unveiling Disparities in Beer Consumer Behavior and Key Drivers Across Regions in China. [PDF]

Foods
Xie J, Chen Y, Yin R, Yuan X, Guo L, Zhao D, Sun J, Li J, Liu M, Sun B.   +9 more
europepmc   +1 more source

Decoding Green Consumption Behavior Among Chinese Consumers: Insights from Machine Learning Models on Emotional and Social Influences. [PDF]

Behav Sci (Basel)
Lu Y, Park SD.
europepmc   +1 more source

An archive of media references to the Cameron personal narrative and his repositioning of the Conservative party in his first 100 days as Conservative Party leader

, 2006
Moloney, Kevin
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Storytelling, Sustainability Branding, and Corporate Reputation

This chapter aims to examine how sustainability branding influences the reputation of a higher education institution (HEI) in Mexico through the use of organizational storytelling. The method employed for this study was a case study approach, involving 30 in-depth interviews conducted with students enrolled in the mentoring program.
Cabrera-Gala, Ramsés, Miranda, Sandra
openaire   +2 more sources

Storytelling als nachhaltiges Marketing im Corporate Branding

2019
Storytelling, das Erzahlen von Geschichten zur Veranschaulichung abstrakter Themen, zum Einpragen und Weitersagen grundlegender Inhalte, Prozesse und Strategien, hat eine lange Tradition, die weit vor dem beginnt, wo der Begriff im Unternehmenskontext Verwendung findet.
Lisa Schlindwein, Anabel Ternès
openaire   +1 more source

Storytelling as a Corporate Image BUilding Tool on the Example of the Beverage Brand Pipi

2023
The article's topic is an analysis of blending fictitious storytelling and digital corporate storytelling to build and manage the image on the example of the storytelling of Pipi, a beverage brand by the Dalmacijavino company. Regardless of the media, the definition of a story remains the same: a narrative that depicts characters in a series of ...
Borčić, Nikolina, Štefančić, Nikolina   +1 more
openaire  

Trying to be Different through Storytelling: Diagnosing and Improving on (un)intentional Corporate and Brand Identity Management

2014
This inductive marketing research examines the stories companies tell intentionally and unintentionally as they try to create a differential advantage for their firms and brands. Both practitioners (Chahal, 2014) and scholars (Woodside, 2010) identify brand storytelling as a critical and powerful marketing strategy in hypercompetitive, mature ...
Flint D. J., SIGNORI, Paola
openaire   +1 more source