Results 201 to 210 of about 369 (219)

The effect of corporate branding dimensions on consumers' product evaluation

European Journal of Marketing, 2006
Nizar Souiden
exaly  

Corporate marketing

European Journal of Marketing, 2006
John M T Balmer, Stephen A Greyser
exaly  

Shaping the research agenda for corporate branding: avenues for future research

European Journal of Marketing, 2012
T C Melewar, Manto Gotsi
exaly  

Corporate branding: an interdisciplinary literature review

European Journal of Marketing, 2012
Marc Fetscherin, Jean-Claude Usunier
exaly  

Corporate Storytelling for Branding

openaire   +1 more source

A Study on Corporate ESG Branding Effects : Focusing on Communication Effectiveness Based on OPDC (Organization-Public Dialogue Communication) Model and AAA (Storytelling) Model

THE KOREAN JOURNAL OF ADVERTISING
Heewon Cha, Yujin Lim, Seunghee Yoo
openaire   +1 more source

Event innovation induced corporate branding

International Journal of Contemporary Hospitality Management, 2017
Fiona X Yang
exaly  

Meaning of Corporate Storytelling for Branding

openaire   +1 more source

Resident stories and digital storytelling for participatory place branding

Place Branding and Public Diplomacy, 2019
exaly  

Conceptualising Corporate Storytelling for Branding

openaire   +1 more source