Corporate storytelling for branding

Results 191 to 200 of about 369 (219)

Some of the next articles are maybe not open access.

Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions

Cogent Business and Management, 2020
Brighton Nyagadza, Africa Makasi
exaly

Why use storytelling in advertising? An experimental investigation of the effectiveness of storytelling in communicating corporate brand identity to consumers

2015
Stories have formed an integral part of our lives. The use of story has been made in various settings. We hear stories from everywhere. But the use of stories in marketing has been a trend in the recent times. Ranging from the individuals to brands, everyone is telling a story.
openaire +1 more source

Green human resource management, a gateway to employer branding: Mediating role of corporate environmental sustainability and corporate social sustainability

Corporate Social Responsibility and Environmental Management, 2023
Raheel Yasin, Aydan Huseynova, Muhammad Atif +2 more
exaly

The Brand Value Continuum: Countering Co-destruction of Destination Branding in Social Media through Storytelling

Journal of Travel Research, 2020
Niels Frederik Lund, Caroline Scarles, Scott A Cohen +2 more
exaly

Exploring the relationship between corporate, internal and employer branding

Journal of Product and Brand Management, 2010
Carley Foster
exaly

4 Storytelling and Corporate Branding

2010
openaire +1 more source

Corporate Branding, Retailing, and Retail Internationalization

Corporate Reputation Review, 2002
Leigh Sparks
exaly

The power of social media storytelling in destination branding

Journal of Destination Marketing & Management, 2018
Niels Frederik Lund, Scott A Cohen, Caroline Scarles +2 more
exaly