Results 1 to 10 of about 193 (118)
Motivations for Purchase of Counterfeit Luxury Goods
Maketingu JanaruCounterfeit luxury goods refer to goods that closely resemble the original luxury goods, and consumers purchase these goods while being aware that they are counterfeits.
Ryohei Kitazawa
doaj +2 more sources
Consumption practices of counterfeit luxury goods in the Italian context [PDF]
Journal of Brand Management, 2009 Counterfeiting is an expanding and increasingly relevant phenomenon in contemporary markets that has a particular impact on luxury branded goods. Most academic literature to date has focused its attention on the determinants of purchase, underestimating the consumption phase.
Simona Romani +2 more
exaly +4 more sources
Factors affecting consumers’ purchase intention for counterfeit luxury goods in Bangladesh [PDF]
Innovative Marketing, 2019 The purpose of study is to examine the factors behind the purchase intention for counterfeit luxury goods in Bangladesh using the Theory of Planned Behavior (TPB).
Mohammad Osman Gani +4 more
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Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods
Jurnal Dinamika Manajemen, 2019 The purpose of this study is to analyze the factors that influence consumer attitudes towards counterfeit luxury goods and their influence on intentions to buy fake luxury goods in Indonesia. Research provides better insight and understanding of consumer
Rakotoarisoa Maminirina Fenitra +1 more
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Examining purchase intention towards counterfeit luxury goods: The role of social and personality factors [PDF]
The Retail and Marketing ReviewThis study investigates the influence of social and personality factors on consumers’ attitudes and intentions towards purchasing counterfeit luxury goods in an emerging market context.
Prof Nicole Cunningham
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Journal of Consumer PsychologyAbstractThe present research demonstrates a novel driver of the growing demand for counterfeit luxury goods: perceptions of income inequality. Across five studies, using different samples and counterfeit luxury goods, we find that as perceptions of income inequality increase, consumers value counterfeit luxury products for their “egalitarian value”—a ...
Liu Jingshi, S Wiley Wakeman
exaly +3 more sources
Determining consumer purchase intentions toward counterfeit luxury goods in Malaysia
Asia Pacific Management Review, 2016 Abstract This study adapted the Theory of Reasoned Action (TRA) to examine how social and personality factors influence Malaysian consumer attitudes toward counterfeit luxury goods and how consumer attitudes mediate these two sets of variables on consumers' purchase intention.
Salmi Mohd Isa, Yen-Nee Goh
exaly +2 more sources
Luxury brand consumption and counterfeiting: A case study of the Portuguese market [PDF]
Innovative Marketing, 2021 This paper discusses the trade of counterfeit luxury brands, which has grown at an alarming rate and is becoming a pertinent topic. The objective of this study is to specify the factors that influence purchase intention of counterfeit products.
Miguel Varela, Paula Lopes, Rita Mendes
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Journal of Consumer Sciences, 2023 The research employed the method of Perceived Counterfeit Detection (PCD) to determine the significance of individuals' considerations in determining their decision to purchase original luxury brands.
Frida Thomas Pacho
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Gadjah Mada International Journal of Business, 2022 Counterfeiting has become a growth industry in Indonesia. Consumers in Indonesia tend to find counterfeit products very easily, especially fashion products.
iin mayasari +4 more
doaj +1 more source