Results 1 to 10 of about 618,859 (187)

Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods [PDF]

open access: yesJurnal Dinamika Manajemen, 2019
The purpose of this study is to analyze the factors that influence consumer attitudes towards counterfeit luxury goods and their influence on intentions to buy fake luxury goods in Indonesia. Research provides better insight and understanding of consumer
Rakotoarisoa Maminirina Fenitra   +1 more
doaj   +6 more sources

Motivations for Purchase of Counterfeit Luxury Goods

open access: yesMaketingu Janaru
Counterfeit luxury goods refer to goods that closely resemble the original luxury goods, and consumers purchase these goods while being aware that they are counterfeits.
Ryohei Kitazawa
doaj   +3 more sources

Examining purchase intention towards counterfeit luxury goods: The role of social and personality factors [PDF]

open access: yesThe Retail and Marketing Review
This study investigates the influence of social and personality factors on consumers’ attitudes and intentions towards purchasing counterfeit luxury goods in an emerging market context.
Prof Nicole Cunningham
doaj   +5 more sources

Factors affecting consumers’ purchase intention for counterfeit luxury goods in Bangladesh [PDF]

open access: yesInnovative Marketing, 2019
The purpose of study is to examine the factors behind the purchase intention for counterfeit luxury goods in Bangladesh using the Theory of Planned Behavior (TPB).
Mohammad Osman Gani   +4 more
doaj   +2 more sources

Self–Brand Connection and the Decision to Purchase Counterfeit and Original Luxury Brands in Tanzania [PDF]

open access: yesJournal of Consumer Sciences, 2023
The research employed the method of Perceived Counterfeit Detection (PCD) to determine the significance of individuals' considerations in determining their decision to purchase original luxury brands.
Frida Thomas Pacho
doaj   +2 more sources

Antecedents of the Intention and Behavior Toward Purchase of Counterfeit Luxury Goods in an Emerging Economy: a Study of Young Vietnamese Consumers [PDF]

open access: yesOrganizations and Markets in Emerging Economies, 2017
This study examines some antecedents of the intention and behavior toward buying counterfeit luxury goods among young consumers in Vietnam, an Asian emerging economy.
Nguyen Thi Tuyet Mai, Nguyen Hoang Linh
doaj   +2 more sources

Luxury brand consumption and counterfeiting: A case study of the Portuguese market [PDF]

open access: yesInnovative Marketing, 2021
This paper discusses the trade of counterfeit luxury brands, which has grown at an alarming rate and is becoming a pertinent topic. The objective of this study is to specify the factors that influence purchase intention of counterfeit products.
Miguel Varela, Paula Lopes, Rita Mendes
doaj   +1 more source

Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants

open access: yesGadjah Mada International Journal of Business, 2022
Counterfeiting has become a growth industry in Indonesia. Consumers in Indonesia tend to find counterfeit products very easily, especially fashion products.
iin mayasari   +4 more
doaj   +1 more source

AI-enabled Product Authentication and Traceability in Global Supply Chains

open access: yesJournal of Advanced Computing Systems, 2023
This paper presents a comprehensive analysis of artificial intelligence applications for product authentication and traceability within global supply chains. Counterfeiting and supply fraud represent significant challenges across industries, with annual
Dingyuan Zhang, Caiqian Cheng
doaj   +1 more source

중국인의 타인의식형 집단문화와 위조명품 브랜드 구매행동

open access: yesAsia Marketing Journal, 2011
The Chinese counterfeits has begun to gain great attention recently because of the drastic increase in its volume. The consumption of counterfeit harms to manufacturer who spend millions of dollars to create and develop new product.
Joo Ho Kim
doaj   +1 more source

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