Psychological switching mechanism of consumers' luxury and non-luxury brand attitude formation: the effect of store location prestige and self-congruity [PDF]
Heliyon, 2019 This paper discusses the relationships between store location prestige, location self-congruity, brand luxury, and brand attitude. The result of structural equation modeling revealed that location prestige impacted ideal social location self-congruity ...
Ken Kumagai, Shin'ya Nagasawa
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Predicting Consumer Adoption of Luxury Products via Instagram Marketing: A Machine Learning Approach [version 2; peer review: 1 approved, 2 approved with reservations] [PDF]
F1000ResearchIn the contemporary digital landscape, social media platforms have radically reshaped consumer-brand interactions, with Instagram emerging as a pivotal channel for luxury brand marketing.
Guruprasad Desai +4 more
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Is brand addiction important to persuade Islamic consumers in order to repurchase luxury products? [PDF]
South Asian Journal of Marketing, 2023 Purpose – The expansion of lifestyle and luxury markets has necessitated new marketing techniques. Recently, brand addiction has been a new topic in luxury repurchasing.
Mitra Meijani +2 more
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Determining online consumer's luxury purchase intention: The influence of antecedent factors and the moderating role of brand awareness, perceived risk, and web atmospherics. [PDF]
PLoS ONEThe Internet has become the fastest-growing way to sell luxury products. Purchase intention for luxury products in online stores has taken attention in the last few years since the sector has proliferated.
Muhammad Ussama Majeed +3 more
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Investigating The Antecedents of Consumer Brand Engagement to Luxury Brands on Social Media
Indonesian Journal of Business and Entrepreneurship, 2021 The purpose of this study is to analyze the antecedent consumer involvement and brand self expressiveness and brand community identification of the three dimensions of consumer brand engagement (CBE) (cognitive, emotional, behavior) in the luxury brand ...
Angga Febrian, Larasati Ahluwalia
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Brand Loyalty: Pengaruh Self-Brand Connection melalui Brand Experience Burberry di Indonesia
Jurnal Administrasi Bisnis, 2022 For the past five years, the upper middle class has experienced a dilemma in purchasing luxury brands. Even so, the sales figures for luxury brands as a whole continue to increase.
Muhammad Ardany Ramadhan +1 more
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Frontiers in Psychology, 2022 Prior studies focused on consumer satisfaction and loyalty have brought undeniable benefits to luxury brand marketing but are not sufficient to ensure a long-lasting and profitable customer-brand relationship in the new setting. Brand identity provides a
Xi Xi +4 more
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Cogent Business & Management, 2022 The trajectory of digital marketing has proven to be a powerful medium for customer interaction that offers a unique, exclusive, emotional, and multichannel experience.
Shahzad Ahmad Khan +3 more
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Cogent Business & Management, 2022 The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status consumption on ...
Rehan Husain +2 more
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European Research on Management and Business Economics, 2022 This research was carried out from the perspective of downward price-based brand extensions with the aim to discover its effects on customer perceptions regarding luxury brands and brand extensions and consequences on buying intention and luxury brand ...
Marcelo Royo-Vela +1 more
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