Psychological switching mechanism of consumers' luxury and non-luxury brand attitude formation: the effect of store location prestige and self-congruity [PDF]
Heliyon, 2019 This paper discusses the relationships between store location prestige, location self-congruity, brand luxury, and brand attitude. The result of structural equation modeling revealed that location prestige impacted ideal social location self-congruity ...
Ken Kumagai, Shin'ya Nagasawa
doaj +2 more sources
Predicting Consumer Adoption of Luxury Products via Instagram Marketing: A Machine Learning Approach [version 2; peer review: 1 approved, 2 approved with reservations] [PDF]
F1000ResearchIn the contemporary digital landscape, social media platforms have radically reshaped consumer-brand interactions, with Instagram emerging as a pivotal channel for luxury brand marketing.
Guruprasad Desai +4 more
doaj +2 more sources
Determining online consumer's luxury purchase intention: The influence of antecedent factors and the moderating role of brand awareness, perceived risk, and web atmospherics. [PDF]
PLoS ONEThe Internet has become the fastest-growing way to sell luxury products. Purchase intention for luxury products in online stores has taken attention in the last few years since the sector has proliferated.
Muhammad Ussama Majeed +3 more
doaj +2 more sources
Is brand addiction important to persuade Islamic consumers in order to repurchase luxury products? [PDF]
South Asian Journal of Marketing, 2023 Purpose – The expansion of lifestyle and luxury markets has necessitated new marketing techniques. Recently, brand addiction has been a new topic in luxury repurchasing.
Mitra Meijani +2 more
doaj +1 more source
Investigating The Antecedents of Consumer Brand Engagement to Luxury Brands on Social Media
Indonesian Journal of Business and Entrepreneurship, 2021 The purpose of this study is to analyze the antecedent consumer involvement and brand self expressiveness and brand community identification of the three dimensions of consumer brand engagement (CBE) (cognitive, emotional, behavior) in the luxury brand ...
Angga Febrian, Larasati Ahluwalia
doaj +1 more source
Brand Loyalty: Pengaruh Self-Brand Connection melalui Brand Experience Burberry di Indonesia
Jurnal Administrasi Bisnis, 2022 For the past five years, the upper middle class has experienced a dilemma in purchasing luxury brands. Even so, the sales figures for luxury brands as a whole continue to increase.
Muhammad Ardany Ramadhan +1 more
doaj +1 more source
Frontiers in Psychology, 2022 Prior studies focused on consumer satisfaction and loyalty have brought undeniable benefits to luxury brand marketing but are not sufficient to ensure a long-lasting and profitable customer-brand relationship in the new setting. Brand identity provides a
Xi Xi +4 more
doaj +1 more source
Cogent Business & Management, 2022 The trajectory of digital marketing has proven to be a powerful medium for customer interaction that offers a unique, exclusive, emotional, and multichannel experience.
Shahzad Ahmad Khan +3 more
doaj +1 more source
The Concept of Luxury Brands and the Relationship between Consumer and Luxury Brands [PDF]
The Journal of Asian Finance, Economics and Business, 2018 The study aims to articulate a definition of luxury brands, to propose a framework for consumer luxury brand relationships and to provide empirical evidence of the proposed model. The study conducted two surveys in Portugal and the United States in 2009 and 2013 for selected luxury brands.
Kip Becker +2 more
openaire +1 more source
Cogent Business & Management, 2022 The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status consumption on ...
Rehan Husain +2 more
doaj +1 more source