Results 31 to 40 of about 2,380 (262)
Journal of Consumer Sciences, 2023 The research employed the method of Perceived Counterfeit Detection (PCD) to determine the significance of individuals' considerations in determining their decision to purchase original luxury brands.
Frida Thomas Pacho
doaj +1 more source
Entry of Copycats of Luxury Brands
Marketing Science, 2017 We develop a game-theoretic model to examine the entry of copycats and its implications by incorporating two salient features; these features are two product attributes, i.e., physical resemblance and product quality, and two consumer utilities, i.e., consumption utility and status utility.
Sarah Yini Gao +2 more
openaire +3 more sources
Decoding the Luxury Brand Attachment: The Power of Social Media in Driving Consumer Action in Kuwait
Human Behavior and Emerging TechnologiesEnhancing the capacity of a luxury brand to stir a deep connection with customers has always been the focus of practitioners in the luxury industry. This study explores the potential role of social media in converting attachment with a luxury brand into ...
Marsela Thanasi-Boçe +3 more
doaj +1 more source
More Than Meets the Eye: The Impact of Materialism on Information Selection During Luxury Choices
Frontiers in Behavioral Neuroscience, 2018 Visual attention is an important condition for consumer decision-making. However, not much is known on individuals' determinants of this visual attention.
Catherine Audrin +7 more
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Crafting Inconspicuous Luxury Brands Through Brand Authenticity in China
Frontiers in Psychology, 2022 Currently, we are witnessing a trend toward subtle or absent hints of luxury, reflecting the rise of inconspicuousness. We seek to address why and how Chinese luxury brand managers, instead of matching conspicuous branding of many Western brands, develop
Zhiyan Wu
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Sage Open, 2016 The luxury market has experienced considerable growth over recent years, being one of the sectors that have been the most resistant to the current economic recession. Selective fragrances make up one of the primary categories of the so-called accessible luxury consumed by a middle class that is seeking to approach the upper classes by copying their ...
Mónica Díaz-Bustamante +2 more
openaire +1 more source
The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry
Agribusiness, EarlyView.ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley +1 more source
AI &Innovation, EarlyView.ABSTRACT Generative AI is radically transforming how creative authorship is understood, attributed, and governed across the world’s cultural and creative industries. As AI systems increasingly produce outputs that organisations and audiences recognise as creative, foundational assumptions about who authors creative work, who receives credit for it, and
Ololade A. Shonubi
wiley +1 more source
Media Ekonomi dan Manajemen, 2023 In recent years, luxury fashion brands have experienced drastic growth. This study examines how hedonic motivation, self-image congruence, brand experience, and brand attachment are interrelated factors driving the purchase intention of industrial luxury
Endy Gunanto Marsasi, Asih Dewi Yuanita
doaj +1 more source
AI‐Based Immortality: The Ethical Advantage of the Aretai Approach
AI &Innovation, EarlyView.ABSTRACT The convergence of artificial intelligence, digital identity technologies, and biogerontological ambitions has produced a novel set of philosophical problems that have not yet been adequately addressed within mainstream bioethical discourse. Digital life extension—encompassing AI‐generated avatars, neural data preservation, mind uploading, and
Mirko Daniel Garasic
wiley +1 more source