Results 41 to 50 of about 554,746 (290)
Journal of Consumer Sciences, 2023 The research employed the method of Perceived Counterfeit Detection (PCD) to determine the significance of individuals' considerations in determining their decision to purchase original luxury brands.
Frida Thomas Pacho
doaj +1 more source
Transparent Single‐Dye NIR Photonic Platform for Multimodal Optical Authentication
Advanced Optical Materials, EarlyView.A single‐component DHP‐SQ dye integrates visible transparency, near‐infrared (NIR) fluorescence, and photothermal functionality into one molecular platform. NIR‐selective visualization transforms visually imperceptible printed patterns into readily authenticated information, while screen‐printing compatibility enables well‐defined patterning on diverse
Su Jeong Choi +14 more
wiley +1 more source
Crafting Inconspicuous Luxury Brands Through Brand Authenticity in China
Frontiers in Psychology, 2022 Currently, we are witnessing a trend toward subtle or absent hints of luxury, reflecting the rise of inconspicuousness. We seek to address why and how Chinese luxury brand managers, instead of matching conspicuous branding of many Western brands, develop
Zhiyan Wu
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The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry
Agribusiness, EarlyView.ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley +1 more source
Media Ekonomi dan Manajemen, 2023 In recent years, luxury fashion brands have experienced drastic growth. This study examines how hedonic motivation, self-image congruence, brand experience, and brand attachment are interrelated factors driving the purchase intention of industrial luxury
Endy Gunanto Marsasi, Asih Dewi Yuanita
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The antecedents and consequences of brand commitment towards luxury brand buying behaviour: A study of mainland China [PDF]
, 2014 Over the last 30 years, China has moved to establish itself as a global economic superpower. This has contributed to the Chinese luxury market becoming one of the largest emerging markets on the world stage in the last two decades. However, the market is
Li, Ning
core
The Usage of Social Networks and Websites in International Luxury Brand Communication
, 2020 Today, there are different digital communication opportunities that companies use to communicate with their customers. These are especially web sites and social networks.
Arslandere, Murat, Murat Arslandere
core +1 more source
Agribusiness, EarlyView.ABSTRACT Consumer demand for value‐added dairy products has grown substantially, yet consumer preferences for origin information (including farmstead) on ice cream remain underexplored. We used a stated preferences choice experiment to elicit consumers' willingness‐to‐pay (WTP) for ice cream across nine states in the Southeastern U.S.
Nama Raj Bhusal +5 more
wiley +1 more source
AI‐Based Immortality: The Ethical Advantage of the Aretai Approach
AI &Innovation, EarlyView.ABSTRACT The convergence of artificial intelligence, digital identity technologies, and biogerontological ambitions has produced a novel set of philosophical problems that have not yet been adequately addressed within mainstream bioethical discourse. Digital life extension—encompassing AI‐generated avatars, neural data preservation, mind uploading, and
Mirko Daniel Garasic
wiley +1 more source
Fashion and TextilesInclusive marketing, which emphasizes diversity and representation, has gained recognition in the fashion industry but remains underexplored in luxury brand marketing. This study investigates how inclusive marketing impacts social judgements of brands (i.
Jung Eun Lee, Jia Wu
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