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Cogent Business & Management, 2023 The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored empirically. The current study offers a model of the relationship between brand experience, brand authenticity, and brand equity ...
Sally Mohamed Amer +2 more
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The Potential of Facebook Utilization in Women’s Undergarments Luxury Fashion Brand
Asian Journal of Technology Management, 2017 . The dynamic of global economy drives luxury fashion businesses to change. The primary channel of retailing for luxury fashion brand undergarment is offline stores because Luxury brands are expected to evoke uniqueness and exclusivity through high ...
Fitri Aprilianty +1 more
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Luxury Branding in Emerging Markets [PDF]
, 2016 In March 2012, Gap entered the South African market, but with a different pricing strategy to the one followed in the USA. While the brand is known as an affordable clothing brand in the USA, its goods were priced substantially higher in South Africa than in the USA.
Stiehler, B, Lee, LW
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Enhancing Consumer-Brand Relationships Through Luxury Brand Experiences
, 2020 The extant research highlights that the strength of consumer-brand relationships is very much shaped by consumers' experiences with brands. Given the inherent characteristics of luxury brands, it is no surprise that luxury consumers expect much more ...
Arikan, E., Esra Arıkan
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Luxury Brands and Art Collaborations as a Leverage on Brand Equity and Art(Ist) Equity
International Journal of Applied Research in Business and Management, 2023 In 2020, a year of turbulence, seismic in scale and rapid in impact, luxury brands strengthen their relationship with art. While the world is still processing the effects of the last decades (digitalization, sustain- ability, diversity), luxury brands ...
Franziska Scheuerle +2 more
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Luxury values as drivers for affective commitment: The case of luxury car tribes
Cogent Business & Management, 2016 Brand communities have been regarded as avenues where the relationship between consumers and a brand can flourish. The main aim of this research was to investigate if luxury values, that is, the individual, social and functional values and believes ...
Sandra Maria Correia Loureiro +1 more
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The luxury brand strategy challenge [PDF]
Journal of Brand Management, 2009 In the last two decades, luxury brand management has generated much interest and discussions in both academic and business circles. Among business leaders, the debates have been related to the associated challenges and paradoxes that have emerged as a result of the evolution of luxury since it became a consolidated economic sector in the late 1990s ...
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Luxury Brand Outsiders: Understanding the Success of British and American Luxury Brands
, 2017 British and to a lesser extent, American luxury brands have played an important, if somewhat marginal, role in the international luxury fashion and accessories sector for some considerable time. Often these brands are long-established leaders in their field and their excellence readily acknowledged, for example Burberry was established in 1856, while ...
Doyle, Stephen, Moore, Christopher
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Luxury Goods Marketing Strategies from the Perspective of Consumer Psychology [PDF]
SHS Web of ConferencesIn the digital age, consumers’ perceptions and purchasing behaviors have suddenly shifted. This article analyzes the development path of luxury marketing strategies in the digital age.
Liu Yuxuan, Meng Yaxuan
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, 2023 In this research, we argue that studying luxury consumption in China should not be limited to Chinese consumers who buy global luxury brands. Competitions are rising among Chinese luxury brands.
Jin, Ting, Thaichon, Park, Shao, Wei
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