Results 1 to 10 of about 598 (210)
Some of the next articles are maybe not open access.
2016
There is identified a tendency in the society where some consumers are critical of the current commercial focus, therefore some individuals have a need to seek for meaning in the more real and genuine. This influence consumer’s motivation and behavior, and therefore they seek a deeper meaning in the products they consume, hence more authentic brands ...
Conradi, Henriette, Kristoffersen, Pia
openaire +1 more source
There is identified a tendency in the society where some consumers are critical of the current commercial focus, therefore some individuals have a need to seek for meaning in the more real and genuine. This influence consumer’s motivation and behavior, and therefore they seek a deeper meaning in the products they consume, hence more authentic brands ...
Conradi, Henriette, Kristoffersen, Pia
openaire +1 more source
Brand authenticity: 25 Years of research
International Journal of Consumer Studies, 2021Jonatan Sodergren
exaly
Woke brand activism authenticity or the lack of it
Journal of Business Research, 2022Abas Mirzaei, Helen Siuki
exaly
Brand authenticity: model development and empirical testing
Journal of Product and Brand Management, 2014Christoph Burmann
exaly
Brand authenticity: An integrative framework and measurement scale
Journal of Consumer Psychology, 2015Bianca Grohmann +2 more
exaly