Results 11 to 20 of about 598 (210)
UNDERSTANDING THE DIMENSIONS OF ATHLETE BRAND AUTHENTICITY
Pensar en Movimiento, 2021 The management of an athlete brand is challengingdue to the complex nature of athlete career and life. Striving to maintain brand authenticity will promote long-term sustainability of the brand.
Ali Hasaan, Mücahit Fişne
doaj +4 more sources
The Relationship of Brand Marketing Communication and Brand Authenticity
Journal of International Business, Economics and Entrepreneurship, 2020 This study aims to determine the relationship between brand marketing communication towards brand authenticity among the users of a local brand company.
Wan Soraya Wan Abdul Ghani +3 more
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Brands as Humans: How Brand Virtuousness Relates to Brand Authenticity and Brand Attachment
Economics and Culture. Authenticity has become an essential quality for brands, with 86% of consumers preferring brands that are perceived to be authentic (Stackla, 2021).
Leonaviciute Agne +3 more
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Enhancing the Customer Brand Engagement through Brand Authenticity and Marketing Agility Theoretical Analysis, Conceptual Framework and Research Agenda [PDF]
المجلة العلمية للبحوث التجارية - جامعة المنوفية, 2023 This paper aims, on one hand, at determining the nature of the relationship between brand authenticity and customer brand engagement, and identifying, on the other hand, that relationship between brand authenticity and marketing agility. Also, this paper
وائل عبد الرازق احمد قرطام +2 more
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The Effect of Brand Authenticity toward Emotional Brand Attachment: The Moderating Role of Brand Image [PDF]
المجلة العلمية للدراسات والبحوث المالية والتجارية, 2021 In the airline industry, brand authenticity and Emotional brand attachment (EMA) are important constructs. This study aims to investigate a conceptual model displaying the brand authenticity effect on EMA using a multi-dimensional scale.
Manal EL Mekebbaty
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Redai dili, 2023 Pertinent evidence clearly shows that food not only meets the basic needs of tourists, but is also an important carrier of the tourist experience. We investigated the type of restaurants that tourists favor.
Zhao Zhifeng, Li Zhiwei
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Cogent Business & Management, 2023 The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored empirically. The current study offers a model of the relationship between brand experience, brand authenticity, and brand equity ...
Sally Mohamed Amer +2 more
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Cogent Business & Management, 2022 The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand equity, and how those factors effect on customer satisfaction.
Van- Dat Tran, Ngoc Truc Thao Nguyen
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Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect [PDF]
مدیریت بازرگانی, 2023 Objective The human mind, with the help of anthropomorphism, makes every unknown thing that it knows less like the most familiar thing that it knows the most, i.e. a human being (himself).
Mehdi Khademi Gerashi +1 more
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Frontiers in Psychology, 2021 Green brands have made considerable strides in recent years; however, their validity has been questioned due to green brand fraud. However, the influence of green brand authenticity on consumer online behavior is still lacking in the e-commerce boom era.
Yuhuan Xu +5 more
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