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Brand and product attachment in an industrial context: The effects on brand loyalty
Industrial Marketing Management, 2016 The role of attachment as a driver of industrial brand loyalty has largely been investigated at the inter-organizational level, while there is a notable lack of studies on industrial buyers' attachment to industrial brands and products. By researching an empirical setting in which buyers have first-person experience of product use, this study proposes ...
Giuseppe Pedeliento +2 more
exaly +3 more sources
Brand attachment toward functional, symbolic and hedonic brands
Journal of Fashion Marketing and Management: An International Journal, 2022 PurposeFashionable brands need to develop brand attachment so that their consumers become fans and act as apostles by recommending them. But how can companies develop brand attachment? This paper aims to investigate, on the one hand, the role of four drivers of brand attachment (perceived quality, brand personality, credibility and awareness) and three
Cecilia Ugalde +2 more
openaire +2 more sources
The Influence of Brand Trust, Brand Familiarity, and Brand Experience on Brand Attachments
Journal of Digital Marketing and Halal Industry, 2021 The development of technology in the automotive world today has progressed very rapidly. Thus, automotive companies must compete in winning market share in Indonesia. Business competition brings companies competing to produce products that consumers need and want.
Dede Barijan +2 more
openaire +2 more sources
The Role of Brand Attachment to the Antecedents of Brand Passion
International Journal of Application on Economics and Business, 2023 Indonesia's fashion sector has recently seen remarkable growth. The rise of several local brands that drawing attention of the public, particularly the younger generation, is indicative of this. This study was conducted to determine how brand passion, mediated by brand attachment, is affected by brand image self-congruity and social media content ...
Rayhan Nygel Putra Bilondatu +1 more
openaire +1 more source
The Influence of Social Crowding on Brand Attachment [PDF]
Journal of Consumer Research, 2017 Abstract Feeling crowded in a shopping environment can decrease consumers’ evaluations of a product or service and lower customer satisfaction. However, the present research suggests that a crowded environment can sometimes have a positive impact on consumer behavior. Although feeling crowded motivates consumers to avoid interacting with
Huang, XI, Huang, ZT, Wyer, RS
openaire +4 more sources
Antecedents and Consequences of Brand Attachment
The Management Journal of Binaniaga, 2022 The purpose of this research was to analyze the effect of Usability, Security / Privacy, Interactivity and Brand Attachment have a positive effect on WOM. The sampling technique in this research used "purposive sampling" with the respondent criteria being individuals who are users of the m banking applicationlication.
Michelle Agnes Patricia +2 more
openaire +1 more source
Analysis of Brand Experience, Brand Satisfaction and Brand Trust Relationship to Brand Attachment [PDF]
Jurnal Ilmu Manajemen & Ekonomika, 2017 In this modern age, people are required to have a high social mobility. The increasing number of private cars is resulted from the growing number of middle class in Indonesia. The main focus of this study was to analyze the effect of brand experience, brand satisfaction, brand trust towards brand attachment.
Deni Wardani, Reza Rekayasa Gustia
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Brand experience and brand attachment as drivers of WOM in hospitality [PDF]
Spanish Journal of Marketing - ESIC, 2020 PurposeThe purpose of this paper is to develop a model to measure the impact of brand experience in the hotel industry, on word-of-mouth (WOM) recommendations while accounting for the possible mediating role of people’s emotional attachment with the brand.Design/methodology/approachData were collected through an online survey of 416 hotel customers ...
Gómez Suárez, Mónica +1 more
openaire +3 more sources
Brands as Humans: How Brand Virtuousness Relates to Brand Authenticity and Brand Attachment
Economics and CultureAbstract Research aim . Authenticity has become an essential quality for brands, with 86% of consumers preferring brands that are perceived to be authentic (Stackla, 2021). As a result, the drivers of brand authenticity are gaining momentum as an important research object.
Leonavičiūtė, Agnė +3 more
openaire +3 more sources
The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
Cogent Business & Management, 2017 The current study aims to analyze the effect of corporate brand reputation on brand attachment and brand loyalty considering the automotive sector and the brands Tesla, Toyota, and Volvo. A sample of 327 participants, members of car brand communities, collaborate in a survey.
Loureiro, Sandra Maria Correia +2 more
openaire +4 more sources