The Effect of Brand Satisfaction, Trust and Brand Commitment on Loyalty and Repurchase Intentions
Procedia, Social and Behavioral Sciences, 2012 AbstractIn this research, the effect of the variables including brand value, brand equity, brand quality, brand satisfaction, brand trust and brand commitment on brand loyalty and repurchase intentions was investigated. The perceived equity, value and quality were determined to be input variables; brand satisfaction, trust, affective commitment and ...
Aysel Erciş, Sevtap Ünal
exaly +5 more sources
Brand Loyalty: Strengthening Brand Experience and Brand Satisfaction
JURNAL MANAJEMEN BISNIS, 2022 This study aims to examine the effect of brand experience on Consumer-Based Brand Equity, satisfaction and loyalty at Starbucks in Surabaya. This research was conducted using SEM and processed using SPSS and AMOS. The number of respondents used is 210 respondents who live in the city of Surabaya and have purchased and enjoyed dine-in facilities and ...
Yuwono, Grace, Anandya, Dudi
openaire +1 more source
The role of brand love on brand satisfaction, brand engagement, and brand loyalty
Jurnal Manajemen Maranatha, 2023 This research aims to examine the influence of brand satisfaction on brand love and subsequently on both brand engagement and brand loyalty in the context of beauty products. Additionally, this research examines the mediation effect of brand love on the relationship between brand satisfaction and brand engagement, as well as between brand satisfaction ...
Burhanudin, Burhanudin, Febryanti, Binta
openaire +2 more sources
The Effect of Branding on Attracting International Students with the Mediating of Satisfaction and Loyalty of Brand in Higher Education [PDF]
پژوهشهای مدیریت عمومی, 2020 Extended Abstract Abstract Branding in response to globalization and global competition is one of the factors influencing academic centers to compete internationally.
Elham Hashemnia, Rouhollah Bagherimajd
doaj +1 more source
Exploration of Brand Satisfaction on Purchase Decision: Theory of Planned Behavior Perspective
JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 Brand satisfaction is prominent to bridge purchasing decisions, and it is often linked with perceived value, social media marketing, and brand trust. This study explores the mediating role of brand satisfaction in the relationship between perceived value,
Febrianur Ibnu Fitroh Sukono Putra +2 more
doaj +1 more source
Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty
Jurnal Ilmiah Manajemen dan Bisnis, 2020 This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City.
Dedek Kurniawan Gultom +3 more
doaj +1 more source
Factor Influencing Brand Loyalty In The Indonesian Food And Beverage Sector
Jurnal Manajemen, 2022 The purpose of this research is to determine whether brand identification, brand satisfaction, and social media marketing can predict brand loyalty of fast-food restaurants in Indonesia directly or indirectly through brand love.
Keni Keni, Meilia Japiana
doaj +1 more source
THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2016 The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
doaj +1 more source
THE BRANDING PROCESS: MEDIATOR ROLES OF BRAND SATISFACTION AND BRAND LOYALTY
Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2021 The branding process is formed by various stages. This process starts from the point that the consumer experiences the brand first time and continues till brand evangelism which is the stage of brand advocacy. In this context, it was aimed to determine the effects of brand experience, brand satisfaction, and brand loyalty on the process of brand ...
Rafet BEYAZ, Abdullah Yiğit GÜNGÖR
openaire +4 more sources
Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence [PDF]
Foundations of Management, 2020 Abstract Brand experience (BE) is essential to depict long-term consumer brand relationships; this study investigates the influence of brand experience on emotional confidence (EC) and subsequent impact of brand satisfaction (BS) and brand loyalty (BL) in the context of car buying.
Rizvi, Wajid H. +2 more
openaire +3 more sources