Results 21 to 30 of about 1,466,130 (237)
Transfer of brand knowledge in business-to-business markets: A qualitative study [PDF]
, 2009 This is the author's accepted manuscript (under the provisional title "Transfer of brand knowlede in business-to-business markets by brand when personified as a human: A qualitative study").
Michael Bourlakis +6 more
core +1 more source
Analysis Of The Congruency Between Brand Personality With Self Image And Service Quality To Build Customer Satisfaction And Loyalty In Hotel Sector (A Case Study In D’season Hotel Surabaya) [PDF]
, 2012 Hotel business is one of the growing businesses in Surabaya, one of them is D’season Hotel in which achieved highest repeated guests. Therefore, this case study is meant to give references in how D’season led in the emergence of competitions between two ...
Liza , Nelloh +2 more
core +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to analyze the influence consumer satisfaction towards brand loyalty mediated by brand attachment and brand love for Wardah cosmetic products.
Vita Yuniar, Soepatini Soepatini
doaj +1 more source
Russian Journal of Agricultural and Socio-Economic Sciences, 2021 Footwear is one of the fashions for both men and women. One of the companies that produce well-known footwear brands is Bata. Based on the results of the pre-survey, it was found that there were disloyal and dissatisfied customers.
Sudana N.M.A.D., Setiawan P.Y.
doaj +1 more source
PENGARUH SOCIAL MEDIA MARKETING TERHADAP KESADARAN MEREK, CITRA MEREK DAN KEPUASAN KONSUMEN
Profit: Jurnal Administrasi Bisnis, 2022 The purpose of this study was to determine the effect of social media marketing on brand awareness, brand image and consumer satisfaction of Samsung in Indonesia. The type of research used is Explanatory Research with a quantitative approach.
Didik Usman Wibowo +2 more
doaj +1 more source
Journal of Management Small and Medium Enterprises (SME's)The sneaker industry has witnessed remarkable growth in recent years, accompanied by a surge in new brands, intensifying the battle for customer loyalty.
Monica Desty Armenia +1 more
doaj +1 more source
Jurnal Bisnis dan Manajemen, 2020 The purpose of this research is to analyze marketing innovation about the influence of brand image and e-service quality to customer satisfaction of Bukalapak. The type of this research is quantitative research.
Euis Bandawaty
doaj +1 more source
The Mediating Effects of Brand Preference to Customer Satisfaction
Jurnal Manajemen, 2018 The purpose of this study is to analyze the influence of brand preference to customer satisfaction (advertiser). Samples consists of one hundred and twenty persons of decision makers of government advertisemen programs in various government agencies ...
Jasin Mochammad, Dytta Novrianda, P.Astuti, C.C. Widayati, A.Z.Arifin
doaj +1 more source
Social media marketing to increase customer satisfaction in hospitality industry [PDF]
International Journal of Data and Network ScienceThe study investigates the impact of product quality and social media marketing on brand loyalty through customer satisfaction in the context of Japanese restaurants in Jakarta.
Ayat Taufik Arevin +2 more
doaj +1 more source
Asian Management and Business Review, 2021 The purpose of this research is to know and explain the effect of brand Strength on word of mouth, the effect of brand strength on customer satisfaction, the influence of brand strength on consumer loyalty, the effect of consumer satisfaction on word of ...
Dean Pratiwi Iriawan, Sumadi Sumadi
doaj +1 more source