Results 21 to 30 of about 17,498 (263)

Customer satisfaction and brand equity [PDF]

Journal of Business Research, 2011
Abstract The study here examines the interaction between shareholder value and customer satisfaction, as well as the impact on a firm's brand equity. Customer satisfaction may have a positive effect on brand equity, except when managers show excessive customer orientation, in which case the effect is negative because of reductions in shareholder ...
Anna Torres, Josep A. Tribó
openaire   +1 more source

Do Brand Attachment and Brand Love Truly Mediate the Influence of Consumer Satisfaction on Brand Loyalty Towards Wardah Cosmetic Products?

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence consumer satisfaction towards brand loyalty mediated by brand attachment and brand love for Wardah cosmetic products.
Vita Yuniar, Soepatini Soepatini
doaj   +1 more source

PENGARUH SOCIAL MEDIA MARKETING TERHADAP KESADARAN MEREK, CITRA MEREK DAN KEPUASAN KONSUMEN

Profit: Jurnal Administrasi Bisnis, 2022
The purpose of this study was to determine the effect of social media marketing on brand awareness, brand image and consumer satisfaction of Samsung in Indonesia. The type of research used is Explanatory Research with a quantitative approach.
Didik Usman Wibowo, Edy Yulianto, Sunarti   +2 more
doaj   +1 more source

The influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty

Proceedings of the 16th International Symposium on Management (INSYMA 2019), 2019
ABSTRACT: The purpose of the study is to analyze and determine the influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty of Teh Pucuk Harum in Surabaya. This study used 170 respondents who are residing in Surabaya, minimum education level of high/vocational school, having consumed Teh Pucuk Harum products ...
Dudi Anandya, - Indarini, Annisa Dieni Eka Putri   +2 more
openaire   +1 more source

THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE EFFECT OF BRAND IMAGE AND PERCEIVED QUALITY ON BRAND LOYALTY: A STUDY ON BATA BRAND CONSUMERS IN DENPASAR

Russian Journal of Agricultural and Socio-Economic Sciences, 2021
Footwear is one of the fashions for both men and women. One of the companies that produce well-known footwear brands is Bata. Based on the results of the pre-survey, it was found that there were disloyal and dissatisfied customers.
Sudana N.M.A.D., Setiawan P.Y.
doaj   +1 more source

EXAMINING THE EFFECT OF BRAND EXPERIENCE ON CONSUMER SATISFACTION, BRAND TRUST AND BRAND LOYALTY

İktisadi ve İdari Bilimler Dergisi, 2016
This study aims to examine the direct and indirect effects of brand experience on consumer satisfaction, brand trust and brand loyalty. It also aims to put forth a model encapsulating the notions of brand experience, consumer satisfaction and brand trust to explain the relationship between these three antecedents of brand loyalty. A face to face survey
BAŞER, İ., CİNTAMÜR, İ., ARSLAN, F.
openaire   +4 more sources

PENGUJIAN BRAND SATISFACTION TERHADAP EMOTIONAL BRAND ATTACHMENT BRAND LOYALTY, BRAND LOVE, DAN SELF ESTEEM PRODUK SNEAKERS DI INDONESIA

Journal of Management Small and Medium Enterprises (SME's)
The sneaker industry has witnessed remarkable growth in recent years, accompanied by a surge in new brands, intensifying the battle for customer loyalty.
Monica Desty Armenia, Kurniawati Kurniawati   +1 more
doaj   +1 more source

PENGARUH BRAND IMAGE DAN E-SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION BENTUK INOVASI PEMASARAN BUKALAPAK

Jurnal Bisnis dan Manajemen, 2020
The purpose of this research is to analyze marketing innovation about the influence of brand image and e-service quality to customer satisfaction of Bukalapak. The type of this research is quantitative research.
Euis Bandawaty
doaj   +1 more source

Finding Customer Satisfaction and Loyalty Factors in Islamic Bank Digital Users

Maliki Islamic Economics Journal, 2023
The study aims to investigate the influence of brand image, service quality, and trust on customer satisfaction and loyalty of Islamic bank digital users. This study uses primary data by distributing questionnaires to customers who have used Islamic bank
Ade Sofyan Mulazid, Fatmawati Fatmawati
doaj   +1 more source

The Mediating Effects of Brand Preference to Customer Satisfaction

Jurnal Manajemen, 2018
The purpose of this study is to analyze the influence of  brand preference to customer satisfaction (advertiser). Samples consists of one hundred and  twenty persons of decision makers of government advertisemen programs in various government agencies ...
Jasin Mochammad, Dytta Novrianda, P.Astuti, C.C. Widayati, A.Z.Arifin
doaj   +1 more source