Results 21 to 30 of about 17,372 (263)

CUSTOMER SATISFACTION AND TRUST – ARE THEY RELATED WITH BUYING FREQUENCY AND THE LENGTH OF THE RELATION? [PDF]

Annals of the University of Oradea: Economic Science, 2017
The purpose of this research is to investigate the connection between the buying behavior and the level of customer trust and general satisfaction. The buying behavior was measured by two variables: the length of the relation between the customer and the
Stoian (Bobalca) Claudia, Danilet Magdalena   +1 more
doaj  

Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?

Frontiers in Psychology, 2022
The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many companies use to enhance their appeal to fan consumers and ...
Libin Chen, Guanhong Chen, Shuxu Ma, Shuo Wang   +3 more
doaj   +1 more source

Customer satisfaction and brand equity [PDF]

Journal of Business Research, 2011
The study here examines the interaction between shareholder value and customer satisfaction, as well as the impact on a firm's brand equity. Customer satisfaction may have a positive effect on brand equity, except when managers show excessive customer orientation, in which case the effect is negative because of reductions in shareholder value.
Torres Lacomba, Anna, Tribo Gine, José Antonio   +1 more
openaire   +2 more sources

Determining brand strenghth against WOM with the mediation of customer satisfaction and business loyalty of Garuda Indonesia aircraft flight

Asian Management and Business Review, 2021
The purpose of this research is to know and explain the effect of brand Strength on word of mouth, the effect of brand strength on customer satisfaction, the influence of brand strength on consumer loyalty, the effect of consumer satisfaction on word of ...
Dean Pratiwi Iriawan, Sumadi Sumadi
doaj   +1 more source

Do Brand Attachment and Brand Love Truly Mediate the Influence of Consumer Satisfaction on Brand Loyalty Towards Wardah Cosmetic Products?

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence consumer satisfaction towards brand loyalty mediated by brand attachment and brand love for Wardah cosmetic products.
Vita Yuniar, Soepatini Soepatini
doaj   +1 more source

PENGARUH BRAND IMAGE DAN E-SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION BENTUK INOVASI PEMASARAN BUKALAPAK

Jurnal Bisnis dan Manajemen, 2020
The purpose of this research is to analyze marketing innovation about the influence of brand image and e-service quality to customer satisfaction of Bukalapak. The type of this research is quantitative research.
Euis Bandawaty
doaj   +1 more source

PENGARUH SOCIAL MEDIA MARKETING TERHADAP KESADARAN MEREK, CITRA MEREK DAN KEPUASAN KONSUMEN

Profit: Jurnal Administrasi Bisnis, 2022
The purpose of this study was to determine the effect of social media marketing on brand awareness, brand image and consumer satisfaction of Samsung in Indonesia. The type of research used is Explanatory Research with a quantitative approach.
Didik Usman Wibowo, Edy Yulianto, Sunarti   +2 more
doaj   +1 more source

PENGUJIAN BRAND SATISFACTION TERHADAP EMOTIONAL BRAND ATTACHMENT BRAND LOYALTY, BRAND LOVE, DAN SELF ESTEEM PRODUK SNEAKERS DI INDONESIA

Journal of Management Small and Medium Enterprises (SME's)
The sneaker industry has witnessed remarkable growth in recent years, accompanied by a surge in new brands, intensifying the battle for customer loyalty.
Monica Desty Armenia, Kurniawati Kurniawati   +1 more
doaj   +1 more source

THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE EFFECT OF BRAND IMAGE AND PERCEIVED QUALITY ON BRAND LOYALTY: A STUDY ON BATA BRAND CONSUMERS IN DENPASAR

Russian Journal of Agricultural and Socio-Economic Sciences, 2021
Footwear is one of the fashions for both men and women. One of the companies that produce well-known footwear brands is Bata. Based on the results of the pre-survey, it was found that there were disloyal and dissatisfied customers.
Sudana N.M.A.D., Setiawan P.Y.
doaj   +1 more source

Finding Customer Satisfaction and Loyalty Factors in Islamic Bank Digital Users

Maliki Islamic Economics Journal, 2023
The study aims to investigate the influence of brand image, service quality, and trust on customer satisfaction and loyalty of Islamic bank digital users. This study uses primary data by distributing questionnaires to customers who have used Islamic bank
Ade Sofyan Mulazid, Fatmawati Fatmawati
doaj   +1 more source