ANALISA LOYALITAS GENERASI Z TERHADAP PILIHAN SKINCARE
Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2023 Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand satisfaction dan customer engagement terhadap brand loyalty melalui brand attitude, brand attachment dan customer trust.
Alifia Lisda Zetty Aqmi +1 more
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Effects of Brand Experience on Brand Loyalty in Indonesian Casual Dining Restaurant: Roles of Customer Satisfaction and Brand of Origin [PDF]
Tourism and Hospitality Management, 2018 Purpose – this study aims to scrutinize direct and indirect effects of brand experience on brand loyalty and to investigate the moderating effect of brand of origin in the context of Indonesian casual dining restaurant.
Ananda Sabil Hussein
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What is love? Exploring the meaning of brand love and its role in determining brand loyalty
Multidisciplinary Business Review, 2020 This paper measures brand love of smartphones in a specific cultural context. It assesses and compares the effects of brand love and satisfaction on brand loyalty and positive word-of-mouth.
Chantal Mahlke +2 more
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The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia [PDF]
Management Science Letters, 2016 This study empirically investigates the mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty among Malaysian customers toward local automobile brands (Proton and Perodua).
Hashed Ahmad Mabkhot +2 more
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Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 2023 Inertia is a phenomenon of repeat purchase patterns that consumers unconsciously follow because they are based only on habits. This study explores the phenomenon of inertia by focusing on the stimulants of brand credibility, perceived risk, and brand ...
Aditya Pandowo, Nova Christian Mamuaya
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Analysis of Brand Experience, Brand Satisfaction and Brand Trust Relationship to Brand Attachment [PDF]
Jurnal Ilmu Manajemen & Ekonomika, 2017 In this modern age, people are required to have a high social mobility. The increasing number of private cars is resulted from the growing number of middle class in Indonesia. The main focus of this study was to analyze the effect of brand experience, brand satisfaction, brand trust towards brand attachment.
Deni Wardani, Reza Rekayasa Gustia
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CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM
Tạp chí Khoa học Đại học Đà Lạt, 2019 Developing customer-based brand equity (CBBE) for retail banks in Vietnam is still questionable, and the subject has not been properly investigated due to the fact that Vietnam is a young developing country.
Vũ Minh Tú
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BRAND SATISFACTION MEMEDIASI PENGARUH SELF CONGRUITY TERHADAP BRAND LOYALTY
MIX: Jurnal Ilmiah Manajemen, 2018 . Research aim to analyze 1) influence of actual, ideal, social and social ideal self-congruity on Iphone brand satisfaction. 2) Influence of actual, ideal, social and social ideal self-congruity self-congruity on Iphone brand loyalty.
Nurkholish Majid +2 more
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DO GREEN MARKETING AND GREEN BRAND AWARENESS INFLUENCE CUSTOMER SATISFACTION? AN EMPIRICAL STUDY [PDF]
Oradea Journal of Business and Economics, 2020 The importance of this study in bridging the gap between existing research literature works by analysing the influence of green marketing and awareness of the green brand on customer satisfaction of mineral water products.
Alum Kusumah, Cheng-Wen Lee
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What Drives Customer Satisfaction? : Evidence From Customer Fast Food Restaurant Indonesia
Jurnal Aplikasi Bisnis dan Manajemen, 2022 This study aims to examine the positive effect of food quality and brand image on satisfaction and to examine the positive effect of satisfaction on word mouth. Then, tested the moderation of price fairness on the relationship between product quality and
Innocentius Bernarto +2 more
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