Results 11 to 20 of about 414,782 (304)
Brand Loyalty: Strengthening Brand Experience and Brand Satisfaction
JURNAL MANAJEMEN BISNIS, 2022 This study aims to examine the effect of brand experience on Consumer-Based Brand Equity, satisfaction and loyalty at Starbucks in Surabaya. This research was conducted using SEM and processed using SPSS and AMOS. The number of respondents used is 210 respondents who live in the city of Surabaya and have purchased and enjoyed dine-in facilities and ...
Yuwono, Grace, Anandya, Dudi
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The role of brand love on brand satisfaction, brand engagement, and brand loyalty
Jurnal Manajemen Maranatha, 2023 This research aims to examine the influence of brand satisfaction on brand love and subsequently on both brand engagement and brand loyalty in the context of beauty products. Additionally, this research examines the mediation effect of brand love on the relationship between brand satisfaction and brand engagement, as well as between brand satisfaction ...
Burhanudin, Burhanudin, Febryanti, Binta
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THE BRANDING PROCESS: MEDIATOR ROLES OF BRAND SATISFACTION AND BRAND LOYALTY
Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2021 The branding process is formed by various stages. This process starts from the point that the consumer experiences the brand first time and continues till brand evangelism which is the stage of brand advocacy. In this context, it was aimed to determine the effects of brand experience, brand satisfaction, and brand loyalty on the process of brand ...
Rafet BEYAZ, Abdullah Yiğit GÜNGÖR
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Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence [PDF]
Foundations of Management, 2020 Abstract Brand experience (BE) is essential to depict long-term consumer brand relationships; this study investigates the influence of brand experience on emotional confidence (EC) and subsequent impact of brand satisfaction (BS) and brand loyalty (BL) in the context of car buying.
Rizvi, Wajid H. +2 more
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Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 2023 Inertia is a phenomenon of repeat purchase patterns that consumers unconsciously follow because they are based only on habits. This study explores the phenomenon of inertia by focusing on the stimulants of brand credibility, perceived risk, and brand ...
Aditya Pandowo, Nova Christian Mamuaya
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When employer brand image aids employee satisfaction and engagement [PDF]
, 2017 Purpose – The purpose of this paper is to test whether employee characteristics (age, gender, role and experience) influence the effects of employer brand image, for warmth and competence, on employee satisfaction and engagement.
Davies, Gary +2 more
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Analysis of Brand Experience, Brand Satisfaction and Brand Trust Relationship to Brand Attachment [PDF]
Jurnal Ilmu Manajemen & Ekonomika, 2017 In this modern age, people are required to have a high social mobility. The increasing number of private cars is resulted from the growing number of middle class in Indonesia. The main focus of this study was to analyze the effect of brand experience, brand satisfaction, brand trust towards brand attachment.
Deni Wardani, Reza Rekayasa Gustia
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CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM
Tạp chí Khoa học Đại học Đà Lạt, 2019 Developing customer-based brand equity (CBBE) for retail banks in Vietnam is still questionable, and the subject has not been properly investigated due to the fact that Vietnam is a young developing country.
Vũ Minh Tú
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DO GREEN MARKETING AND GREEN BRAND AWARENESS INFLUENCE CUSTOMER SATISFACTION? AN EMPIRICAL STUDY [PDF]
Oradea Journal of Business and Economics, 2020 The importance of this study in bridging the gap between existing research literature works by analysing the influence of green marketing and awareness of the green brand on customer satisfaction of mineral water products.
Alum Kusumah, Cheng-Wen Lee
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BRAND SATISFACTION MEMEDIASI PENGARUH SELF CONGRUITY TERHADAP BRAND LOYALTY
MIX: Jurnal Ilmiah Manajemen, 2018 . Research aim to analyze 1) influence of actual, ideal, social and social ideal self-congruity on Iphone brand satisfaction. 2) Influence of actual, ideal, social and social ideal self-congruity self-congruity on Iphone brand loyalty.
Nurkholish Majid +2 more
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