Results 31 to 40 of about 414,782 (304)

PENGARUH BRAND IMAGE DAN E-SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION BENTUK INOVASI PEMASARAN BUKALAPAK

open access: yesJurnal Bisnis dan Manajemen, 2020
The purpose of this research is to analyze marketing innovation about the influence of brand image and e-service quality to customer satisfaction of Bukalapak. The type of this research is quantitative research.
Euis Bandawaty
doaj   +1 more source

A consumer-based brand performance model for assessing brand success [PDF]

open access: yes, 2018
The aim of this study is to introduce a Consumer-Based Brand Performance Model (CBBPM) to measure brand success. The CBBPM consists of four critical constructs—brand equity, brand trust, brand satisfaction, and brand loyalty—and is applied across ...
Ekinci, Yuksel   +2 more
core   +1 more source

PENGUJIAN BRAND SATISFACTION TERHADAP EMOTIONAL BRAND ATTACHMENT BRAND LOYALTY, BRAND LOVE, DAN SELF ESTEEM PRODUK SNEAKERS DI INDONESIA

open access: yesJournal of Management Small and Medium Enterprises (SME's)
The sneaker industry has witnessed remarkable growth in recent years, accompanied by a surge in new brands, intensifying the battle for customer loyalty.
Monica Desty Armenia   +1 more
doaj   +1 more source

Finding Customer Satisfaction and Loyalty Factors in Islamic Bank Digital Users

open access: yesMaliki Islamic Economics Journal, 2023
The study aims to investigate the influence of brand image, service quality, and trust on customer satisfaction and loyalty of Islamic bank digital users. This study uses primary data by distributing questionnaires to customers who have used Islamic bank
Ade Sofyan Mulazid, Fatmawati Fatmawati
doaj   +1 more source

EXAMINING THE EFFECT OF BRAND EXPERIENCE ON CONSUMER SATISFACTION, BRAND TRUST AND BRAND LOYALTY

open access: yesİktisadi ve İdari Bilimler Dergisi, 2016
This study aims to examine the direct and indirect effects of brand experience on consumer satisfaction, brand trust and brand loyalty. It also aims to put forth a model encapsulating the notions of brand experience, consumer satisfaction and brand trust to explain the relationship between these three antecedents of brand loyalty. A face to face survey
BAŞER, İ., CİNTAMÜR, İ., ARSLAN, F.
openaire   +4 more sources

The Mediating Effects of Brand Preference to Customer Satisfaction

open access: yesJurnal Manajemen, 2018
The purpose of this study is to analyze the influence of  brand preference to customer satisfaction (advertiser). Samples consists of one hundred and  twenty persons of decision makers of government advertisemen programs in various government agencies ...
Jasin Mochammad, Dytta Novrianda, P.Astuti, C.C. Widayati, A.Z.Arifin
doaj   +1 more source

Antecedents of consumer brand loyalty in the Chilean wine industry [PDF]

open access: yes, 2013
The wine industry has become fiercely competitive worldwide, and consumers are increasingly exposed to a wider range of wines in retail outlets. Therefore, wineries need to develop and build consumer loyalty toward their brands.
Bianchi, Constanza, Drennan, Judy
core   +1 more source

Pengaruh Brand Equity dan Consumer Satisfaction pada Brand Loyalty [PDF]

open access: yes, 2017
Meningkatnya budaya niat beli masyarakat seiring dengan meningkatknya loyalitas terhadap suatu merk produk. Makalah ini bertujuan untuk menganalisis pengaruh brand equity dan customer satisfaction pada brand loyalty produk Nevada di Kota Denpasar.
Seminari, N. K. (Ni), SP, A. A. (A)
core   +2 more sources

Preferences of Pediatric Patients and Their Caregivers for Chemotherapy‐Induced Nausea and Vomiting Control Endpoints: A Mixed Methods Study

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Purpose Although not always achieved, complete chemotherapy‐induced nausea and vomiting (CINV) control is the conventional goal of CINV prophylaxis. In this two‐center, mixed‐methods study, we sought to understand the preferences of adolescent patients and family caregivers for CINV control endpoints.
Haley Newman   +8 more
wiley   +1 more source

The Influence of Islamic Brand Engagement as A Moderation Variable on Brand Loyalty in Bank Syariah Indonesia Customers

open access: yesIjtimā'iyya
This study aims to determine the ability of Islamic brand attachment to moderate the influence of brand personality, customer satisfaction, and aura brand customer religiosity towards brand loyalty in Indonesian Islamic banks.
Chandra Warsito   +4 more
doaj   +1 more source

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