Results 11 to 20 of about 12,311 (260)
The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands - [PDF]
HeliyonDespite the corona-virus pandemic, Korean cosmetics maintain brand attachment in the Chinese market. This study identifies critical influencing and outcome factors of brand attachment within this consumer phenomenon.
Hui Sun +7 more
doaj +2 more sources
From jealousy to loyalty: the power of brand attachment [PDF]
BMC PsychologyBackground Brand jealousy is a natural phenomenon among consumers of apparel fashion brands; however, little is known about how this emotion can strengthen customers’ emotional attachment to brands and motivate them to pay a premium price and engage in ...
Muhammad Sohaib +3 more
doaj +2 more sources
Brand and product attachment in an industrial context: The effects on brand loyalty
Industrial Marketing Management, 2016 The role of attachment as a driver of industrial brand loyalty has largely been investigated at the inter-organizational level, while there is a notable lack of studies on industrial buyers' attachment to industrial brands and products. By researching an empirical setting in which buyers have first-person experience of product use, this study proposes ...
Giuseppe Pedeliento +2 more
exaly +3 more sources
Psychology and Marketing, 2022 AbstractThe study tested a celebrity endorsement model to investigate the direct and indirect influences of celebrity attachment on brand loyalty across two culturally distinct countries: The United Kingdom and Turkiye. The survey was completed by 626 respondents and the data were analyzed using structural equation modeling.
Yuksel Ekinci, Alper Ozer, Mehmet Ozer
exaly +3 more sources
Understanding the Role of Brand Attachment in the Automotive Luxury Brand Segment
Administrative SciencesThe automotive trade is one of the main drivers of world economies, contributing to the sustainability and competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which presents the
Abílio Bragança Milheiro +4 more
doaj +6 more sources
THE NEGATIVE SIDE OF BRAND ATTACHMENT IN PRODUCING NEGATIVE CONSUMER BEHAVIOR
MIX: Jurnal Ilmiah Manajemen, 2021 This research is triggered by the author's concern about a brand that will build a strong bond with consumers regardless of the impact it will have. Previous research conducted in the UK stated that brand attachment not only leads to favorable consumer ...
Cynthia Ayu Manggarani +2 more
doaj +1 more source
Place attachment and brand loyalty: the moderating role of customer experience in the restaurant setting [PDF]
International Hospitality Review, 2023 Purpose – The purpose of this study is to ascertain the effects of place attachment on brand loyalty. This study further ascertains whether the effects of emotion-based attachment on brand loyalty are stronger for customers who have a positive experience
Michael Boadi Nyamekye +3 more
doaj +1 more source
Brand attachment toward functional, symbolic and hedonic brands
Journal of Fashion Marketing and Management: An International Journal, 2022 PurposeFashionable brands need to develop brand attachment so that their consumers become fans and act as apostles by recommending them. But how can companies develop brand attachment? This paper aims to investigate, on the one hand, the role of four drivers of brand attachment (perceived quality, brand personality, credibility and awareness) and three
Cecilia Ugalde +2 more
openaire +2 more sources
Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?
Frontiers in Psychology, 2022 The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many companies use to enhance their appeal to fan consumers and ...
Libin Chen +3 more
doaj +1 more source
The Influence of Brand Trust, Brand Familiarity, and Brand Experience on Brand Attachments
Journal of Digital Marketing and Halal Industry, 2021 The development of technology in the automotive world today has progressed very rapidly. Thus, automotive companies must compete in winning market share in Indonesia. Business competition brings companies competing to produce products that consumers need and want.
Dede Barijan +2 more
openaire +2 more sources