Results 11 to 20 of about 176,448 (310)

Self-congruence, brand attachment and compulsive buying [PDF]

Journal of Business Research, 2019
Compulsive buying refers to a phenomenon that promotes excessive consumerism which may hurt the brands' reputation in the long run. This study examines the influence of actual and ideal self-congruence on brand attachment and two dimensions of compulsive
Ekinci, Yuksel, Japutra, Arnold, Simkin, Lyndon   +2 more
core   +4 more sources

Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study

Psychology & Marketing, 2022
AbstractThe study tested a celebrity endorsement model to investigate the direct and indirect influences of celebrity attachment on brand loyalty across two culturally distinct countries: The United Kingdom and Turkiye. The survey was completed by 626 respondents and the data were analyzed using structural equation modeling.
Mehmet Özer, Alper Özer, Yuksel Ekinci, Akın Koçak   +3 more
openaire   +4 more sources

Positive and negative behaviours resulting from brand attachment:The moderating effects of attachment styles [PDF]

, 2018
Purpose The purpose of this study is to investigate the relationships between brand attachment and consumers’ positive and negative behaviours. Furthermore, this study examines the moderating effects of attachment styles on these relationships. Design/
Ekinci, Yuksel, Japutra, Arnold, Simkin, Lyndon   +2 more
core   +2 more sources

Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

South African Journal of Business Management, 2023
Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to enhance their online presence and identity to build a greater connection with their audiences.
Fan-Lu Lin, Te-Hsing Ku
doaj   +1 more source

Compulsive buying and branding phenomena [PDF]

, 2015
The purpose of this paper was to explore the impact of brand variables such as brand awareness, brand loyalty, brand attachment, and perceived brand quality on compulsive buying behavior.
A Ball, A Benson, A Chaudhuri, A Magee, A Richards, A Shahjehan, B Barber, B Carroll, B Yoo, B Yoo, C Slyke Van, D Aaker, D Aaker, D Aaker, D Bell, D Black, D Hassay, D Rook, D Sacramento, E Barratt, F Reichheld, H Dittmar, H Dittmar, H Dittmar, H Dittmar, J Damon, J Grant, J Mitchell, J Roberts, J Roberts, J Roberts, J Roberts, J Ross, J Rossiter, K Keller, K Keller, L Koran, L Koran, L Krishnamurthi, L Lin, L Malär, L Workman, N Ridgway, R Belk, R Chinomona, R Faber, R Faber, R Kumar, R Miltenberger, R Oliver, RJ Faber, S Fournier, S Fournier, S Kleine, S Knox, S McElroy, S Weaver, T O’Guinn, V Zeithaml   +58 more
core   +2 more sources

Fashion Brand Attachment and Attitudes Toward Brand Extension [PDF]

Journal of the Korean Society of Clothing and Textiles, 2007
The purpose of this study was to examine the effects of fashion brand attachment on attitudes toward brand extension. Two hundred thirty-four female college students participated in this study. For this study, Bean Pole brand was selected for the example of brand extension through three pre-test.
Seung-Hee Lee, Yoon-Kyung Chang
openaire   +1 more source

Examining the interplay of brand satisfaction, trust, and loyalty among BSI mobile users: The mediating role of brand attachment

Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2023
This study investigates the effects of brand satisfaction, trust, and loyalty among Bank Syariah Indonesia (BSI) mobile phone users. Additionally, it delineates the mediating role of brand attachment on a collective and individual scale.
Dahmiri Dahmiri, Idham Khalik, Sylvia Kartika Wulan Bhayangkari, Rista Aldilla Syafri   +3 more
doaj   +1 more source

The Influence of Brand Trust, Brand Familiarity, and Brand Experience on Brand Attachments

Journal of Digital Marketing and Halal Industry, 2021
The development of technology in the automotive world today has progressed very rapidly. Thus, automotive companies must compete in winning market share in Indonesia. Business competition brings companies competing to produce products that consumers need and want.
Dede Barijan, Endah Pri Ariningsih, Fitri Rahmawati   +2 more
openaire   +2 more sources

Emotional Brand Attachment and Attitude toward Brand Extension

Services Marketing Quarterly, 2020
This study aims to investigate how emotional brand attachment contributes to attitude toward brand extension.
Vahdat, A, Hafezniya, H, Jabarzadeh, Y, Thaichon, P   +3 more
openaire   +2 more sources

Luxury brand attachment: Predictors, moderators and consequences

International Journal of Consumer Studies, 2022
AbstractAlthough there is ample evidence that consumer attachment varies across luxury and non‐luxury brands, there is a lack of research in understanding the predictors, moderators and consequences of luxury brand attachment (LBA). This paper aims to develop and test a research model for LBA (study 1), examine the moderating influence of self ...
Anwar Sadat Shimul, Ian Phau
openaire   +2 more sources