Results 31 to 40 of about 176,448 (310)

The Effects of Emotional Versus Rational Message Framing on Brand Attachment and Brand Loyalty

, 2019
The purpose of this research is to investigate the relationship among message framing in social media, brand attachment, and brand loyalty for higher education institutions.
Woinowsky, Elisa
core   +1 more source

Resident attitudes, place attachment and destination branding: a research framework [PDF]

, 2015
Purpose: This paper aims to propose a new line of research that explores the relationship between residents and destination brand building behaviours through the concept of place attachment.
Aaker, Bandura, Cross, Funk, Giuliani, Jackson, Schreyer, Shumaker, Silverman, Steele, Tuan, VanAuken, Williams, Williams, Winkel   +14 more
core   +3 more sources

BRAND ATTACHMENT, CUSTOMER TRUST AND CUSTOMER ENGAGEMENT: WHAT RANKING OF THESE LINKS IN THE RELATIONAL CHAIN?

Revue Marocaine de Recherche en Management et Marketing, 2021
Brand attachment, customer trust and customer engagement have been recognized for their mandatory role to build a strong brand-customer relationship and brand loyalty.
ZINEB RHAJBAL, MOUNA HILMI, AYOUB RHAJBAL   +2 more
doaj   +1 more source

Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment [PDF]

, 2016
Cause-related marketing (CRM) is a popular hybrid marketing tool that incorporates charitable initiatives and sales promotion. CRM has strength in simultaneously encouraging consumer purchases and doing something good for the society.
Gouran, Dennis, He, Hongwei, Kolo, Olivia, Zhu, Weichun   +3 more
core   +2 more sources

The Impact of Digital Content Marketing on Brand Defence: The Mediating Role of Behavioural Engagement and Brand Attachment

Administrative Sciences
Marketers are increasingly interested in digital content marketing (DCM) strategies that have the potential to enhance consumer behaviour. However, there is a dearth of academic research that delves into the impact of DCM on brand defence.
Sakher Faisal Ahmad AlFraihat, Ahmad Mahmoud Ali, Gassan Hodaifa, Mahmoud Alghizzawi   +3 more
doaj   +1 more source

Leveraging Brand Love through Brand Attachment and Brand Aspirations: A Triangular Theory of Love Extension

Journal of Accounting and Finance in Emerging Economies
Purpose: The goal of this study is to evaluate how brand attachment and brand aspirations operate as mediators between brand competence and brand love.
Faheem Ahmad Khan, Samra Nawaz, Muhammad Umer Quddoos, Arslan Ahmad Siddiqi   +3 more
doaj   +3 more sources

Do Brand Attachment and Brand Love Truly Mediate the Influence of Consumer Satisfaction on Brand Loyalty Towards Wardah Cosmetic Products?

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence consumer satisfaction towards brand loyalty mediated by brand attachment and brand love for Wardah cosmetic products.
Vita Yuniar, Soepatini Soepatini
doaj   +1 more source

Brand Loyalty Mediation in Brand Attachment and Customer Digital Experience towards Smartphone Repurchase Intentions

Benefit Jurnal Manajemen dan Bisnis, 2020
Brand loyalty is one of the most essential component that incumbent company to retain their customers, particularly in order to win the market share.
Verina Cornelia, Yusepaldo Pasharibu
doaj   +1 more source

The effect of brand community on brand characteristics [PDF]

‫مدیریت بازرگانی, 2014
The current research aims to examine the effect of brand community on brand characteristics.The model of this research has been formed with using variables including brand community identification, brand community commitment, brand identification, brand ...
Akram Eghbali, Shahnaz Nayebzade, Hasan Dehghan Dehnavi   +2 more
doaj   +1 more source

Repurchase intentions of new e-commerce users in the COVID-19 context: The mediation role of brand love

Frontiers in Psychology, 2022
The use of e-commerce has exploded due to the impact of COVID-19. People with no experience in e-commerce prior to the COVID-19 pandemic began online shopping for their safety following the pandemic outbreak.
Yi Ding, Ruonan Tu, Yahong Xu, Sung Kyu Park   +3 more
doaj   +1 more source