Results 31 to 40 of about 12,311 (260)

Antecedents and Consequences of Brand Attachment

The Management Journal of Binaniaga, 2022
The purpose of this research was to analyze the effect of Usability, Security / Privacy, Interactivity and Brand Attachment have a positive effect on WOM. The sampling technique in this research used "purposive sampling" with the respondent criteria being individuals who are users of the m banking applicationlication.
Michelle Agnes Patricia, Dheandra Frisca Alvionita, Fatik Rahayu   +2 more
openaire   +1 more source

Brand attachment importance to corporate social responsibility causes adherence [PDF]

RAE: Revista de Administração de Empresas, 2018
This study examines the joint effect of brand-cause congruence, brand attachment, and attitude toward corporate social responsibility (CSR) on the intention of consumers to adhere to causes sponsored by a brand.
Annaysa Salvador Muniz Kamiya , José Mauro da Costa Hernandez, Agnne Karoline S. Xavier, Débora Beserra Ramos   +3 more
doaj  

Effects of luxury brand perceptions on brand attachment and purchase intention: A comparative analysis among consumers in China, Hong Kong and Taiwan

South African Journal of Business Management, 2018
The purpose of this study was to investigate the relationship among luxury brand perceptions (i.e. individual value, social influence and luxury brand image), luxury brand attachment and luxury brand purchase intention.
Te-Hsing Ku, Tzu-Ling Lin
doaj   +1 more source

Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking

APMBA (Asia Pacific Management and Business Application), 2023
This research examines the impact of sensory marketing cues and brand experience on emotional attachment, customer commitment, and brand loyalty in the luxury wristwatch industry.
Axton Trixie Chandra, Tengku Ezni Balqiah   +1 more
doaj   +1 more source

Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia

Journal of Business & Banking, 2023
The research conducted has the purpose to examine the effect of brand identity on consumer brand loyalty of Geoff Max footwear, the effect of brand attachment on consumer brand loyalty of Geoff Max footwear, and the influence of brand image on brand ...
Noormalita Primandaru, Nuning Kristiani, Pian Pareallo   +2 more
doaj   +1 more source

Unveiling the Power of Communication Through Social Media Marketing in Brand Attachment Formation: Bridging Brand and Platform Outcomes

Journal of Theoretical and Applied Electronic Commerce Research
The literature emphasizes the importance of perceived social media marketing activities (SMMAs) in shaping various brand-related outcomes. However, their importance in brand attachment formation remains underexplored.
Sofiane Laradi, Omar Younes, Ahmed H. Alsharif, Md Billal Hossain   +3 more
doaj   +1 more source

Organizing the interface—Plasma membrane architecture and receptor dynamics in virus‐cell interactions

FEBS Letters, EarlyView.
Plasma membranes contain dynamic nanoscale domains that organize lipids and receptors. Because viruses operate at similar scales, this architecture shapes early infection steps, including attachment, receptor engagement, and entry. Using influenza A virus and HIV‐1 as examples, we highlight how receptor nanoclusters, multivalent glycan interactions ...
Jan Schlegel, Christian Sieben
wiley   +1 more source

The Formation Mechanism of Brand Addiction Under Social Network Influence

SAGE Open
Social networks are radically changing the marketing landscape, offering new ways to connect with others, which can be used to maintain and build new consumer brand relationships.
Yue Yin, Yuxiang Gao, Sheng Wei
doaj   +1 more source

The Impact of Digital Content Marketing on Brand Defence: The Mediating Role of Behavioural Engagement and Brand Attachment

Administrative Sciences
Marketers are increasingly interested in digital content marketing (DCM) strategies that have the potential to enhance consumer behaviour. However, there is a dearth of academic research that delves into the impact of DCM on brand defence.
Sakher Faisal Ahmad AlFraihat, Ahmad Mahmoud Ali, Gassan Hodaifa, Mahmoud Alghizzawi   +3 more
doaj   +1 more source

Residual tail twisting in ascidian larvae is stabilized by asymmetric myofibrils that resist bilateral symmetry restoration

FEBS Letters, EarlyView.
Ascidian Ciona larvae initially show strong clockwise tail twisting, which is largely corrected during development. However, a small residual twist remains. This study shows that organized helical myofibrils in tail muscles mechanically stabilize this residual asymmetry, preventing complete restoration of bilateral symmetry and revealing how embryos ...
Yuki S. Kogure, Misaki K. Nishio, Satoru Okuda, Kohji Hotta   +3 more
wiley   +1 more source