Results 21 to 30 of about 176,448 (310)
South African Journal of Business Management, 2018 The purpose of this study was to investigate the relationship among luxury brand perceptions (i.e. individual value, social influence and luxury brand image), luxury brand attachment and luxury brand purchase intention.
Te-Hsing Ku, Tzu-Ling Lin
doaj +1 more source
Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking
APMBA (Asia Pacific Management and Business Application), 2023 This research examines the impact of sensory marketing cues and brand experience on emotional attachment, customer commitment, and brand loyalty in the luxury wristwatch industry.
Axton Trixie Chandra +1 more
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Human branding: from attachment strength to loyalty
Journal of Marketing Communications, 2023 Human branding is everywhere and within every individual. With the increase in the importance of technology and social media, human branding becomes increasingly relevant, but it is still a branding concept with much room to explore. Celebrities, such as actors and athletes, are the greatest examples of human brands, and with social media managing ...
Sandra Maria Correia Loureiro +3 more
openaire +2 more sources
Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia
Journal of Business & Banking, 2023 The research conducted has the purpose to examine the effect of brand identity on consumer brand loyalty of Geoff Max footwear, the effect of brand attachment on consumer brand loyalty of Geoff Max footwear, and the influence of brand image on brand ...
Noormalita Primandaru +2 more
doaj +1 more source
The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking [PDF]
, 2018 Purpose The purpose of this paper is to investigate the role of ideal self-congruence in instigating two types of negative consumer behaviours – compulsive buying and external trash-talking – and the mediating role of brand attachment on these ...
Ekinci, Yuksel +3 more
core +2 more sources
JOURNAL OF HUMANITIES SOCIAL SCIENCES AND BUSINESS (JHSSB), 2023 This research investigated the relationship between brand attachment, brand experience, and brand image, and their influence on perceived quality, perceived value, and brand loyalty, with a specific focus on the Mashhad Leather brand in Iran. Employing an applied and descriptive research approach, the study utilized a comprehensive survey method ...
Sahar Ahmadian +2 more
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Brand attachment importance to corporate social responsibility causes adherence [PDF]
RAE: Revista de Administração de Empresas, 2018 This study examines the joint effect of brand-cause congruence, brand attachment, and attitude toward corporate social responsibility (CSR) on the intention of consumers to adhere to causes sponsored by a brand.
Annaysa Salvador Muniz Kamiya +3 more
doaj
Influence of perceived city brand image on emotional attachment to the city [PDF]
, 2018 Purpose - This study examines the influence of perceived city brand image on emotional attachment to the city. The study also compares the effects of perceived brand image of the city on the emotional attachment to the city across two groups: residents ...
Manyiwa, Simon +2 more
core +2 more sources
Analysis of Brand Experience, Brand Satisfaction and Brand Trust Relationship to Brand Attachment [PDF]
Jurnal Ilmu Manajemen & Ekonomika, 2017 In this modern age, people are required to have a high social mobility. The increasing number of private cars is resulted from the growing number of middle class in Indonesia. The main focus of this study was to analyze the effect of brand experience, brand satisfaction, brand trust towards brand attachment.
Deni Wardani, Reza Rekayasa Gustia
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Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?
International Journal of Bank Marketing, 2023 Purpose This research aims to examine the role of consumers' brand trust and attachment on advocacy intention before and after the occurrence of brand misconduct in retail banking. In addition, the influence of brand attachment on consumers' willingness to switch, advocate for and forgive brands is examined in a
Anwar Sadat Shimul +2 more
openaire +3 more sources