How do different types of community commitment influence brand commitment? The mediation of brand attachment. [PDF]
Cyberpsychol Behav Soc Netw, 2013 Zhang N, Zhou ZM, Su CT, Zhou N.
europepmc +1 more source
Brand Attachment and Agile Marketing
, 2022 This research seeks to understand the impact of the pandemic on online sales of sports brands and their relationship with consumers. The results obtained showed that the brands adapted to the pandemic period, they managed to preserve and even strengthen the relationship and communication with their consumers due to their online platforms, in which ...
openaire +3 more sources
Influence of Brand Nostalgia on Brand Attachment
Journal of Distribution and Management Research, 2016 openaire +1 more source
From jealousy to loyalty: the power of brand attachment. [PDF]
BMC PsycholSohaib M +3 more
europepmc +1 more source
The Influence of Brand Satisfaction and Attitude on Brand Attachment
FoodService Industry Journal, 2014 null 이정원, null 조현준
openaire +1 more source
The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands. [PDF]
HeliyonSun H +7 more
europepmc +1 more source
Narcissistic consumption in athletes: parallel mediation of brand evangelism between narcissistic personality and hedonic consumption attitude. [PDF]
Front PsycholAydin G +5 more
europepmc +1 more source
The effect of destination personality dimensions on park visitors' pro-environmental behavior: an application of stimulus-organism-response model. [PDF]
Front PsycholShi G, Shen H, Liu H.
europepmc +1 more source
Unpacking the effects of brand authenticity on consumer trust and loyalty in nutrition: a psychological perspective. [PDF]
Front NutrLyu M, Wang S, Zhang J.
europepmc +1 more source
Exploring the Impact of User Experience on Value Co-Creation Citizenship Behaviors in Virtual Brand Communities. [PDF]
Behav Sci (Basel)Yin J, Chang Y, Ma Z, Zhao Y, Qi J.
europepmc +1 more source