Results 21 to 30 of about 11,682 (213)
FACTORS INFLUENCING INTENT TO BUY COUNTERFEITS OF LUXURY GOODS
Mass production and information overload, which occurred in the 21st century, has made consumers look for individuality and exclusivity in everyday life. This need can be easily satisfied by making a decision to buy and giving preference to specific brands, which helps express satisfaction in fine and exclusive goods.
Jurgita Stravinskiene +2 more
openaire +1 more source
Counterfeit purchase typologies during an economic crisis [PDF]
Purpose-The economic crisis has become a global phenomenon, although in Europe it mostly affected the Mediterranean countries of Southern Europe. In times of economic stress, counterfeit products increase their market share.
Kamenidou, Irene +3 more
core +1 more source
Trademark Vigilance in the Twenty-First Century: An Update [PDF]
The trademark laws impose a duty upon brand owners to be vigilant in policing their marks, lest they be subject to the defense of laches, a reduced scope of protection, or even death by genericide.
Sloane, Peter S.
core +1 more source
The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate [PDF]
This study aims to measure Malaysian undergraduate students’ ethical and materialistic values, and their relationships with the purchase intention of non-deceptive luxury counterfeit goods.
Ahmad Khairul Ariffin bin Kamaruddin, * +3 more
core +1 more source
Determining consumer purchase intentions toward counterfeit luxury goods in Malaysia
Abstract This study adapted the Theory of Reasoned Action (TRA) to examine how social and personality factors influence Malaysian consumer attitudes toward counterfeit luxury goods and how consumer attitudes mediate these two sets of variables on consumers' purchase intention.
Mao-Seng Ting +2 more
openaire +1 more source
Consumers\u27 Awareness and Perceptions of Luxury Counterfeits [PDF]
Counterfeiting is a global phenomenon. Because counterfeiting has drastically increased over the past several decades, it is easier for consumers to obtain counterfeited merchandise without any penalties.
Aycock, Murphy
core +1 more source
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley +1 more source
Enhancing Handbag Design Through Anti-Counterfeit Technology [PDF]
In recent years, the presence of counterfeit goods has become a $600 billion global industry, encompassing markets ranging from designer luxury goods to pharmaceuticals.
Carroll, Kylie R
core +1 more source
ABSTRACT The fashion industry plays a key role towards global sustainability goals, yet remains among the most sustainability‐impacting sectors. Since 2020, several disruptions—including the Covid‐19 pandemic, geopolitical instability, and ambitious sustainability policies—have dramatically reshaped how consumers interact with fashion. In response, the
Chiara Marinelli
wiley +1 more source

