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Markennamen als sprachliche und kulturelle Identitätsträger [PDF]
Linguistische Treffen in Wrocław, 2023 Brand names play a special role for companies: they both convey and guarantee brand value. Despite their special status in brand management, and although the number of brand names is estimated to be over 43 million (!) worldwide, brand names are an ...
László Kovács
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Country of Origin Effects on the Average Annual Values of NHL Player Contracts
International Journal of Financial Studies, 2019 Using data from 2005 to 2016, this paper examines if players in the National Hockey League (NHL) are being paid a positive differential for their services due to the competition from the Kontinental Hockey League (KHL) and the Swedish Hockey League (SHL).
Aju J. Fenn +2 more
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Is mandatory country-of-origin labelling a retrograde step in the long run? [PDF]
, 2006 There is a strong push from the farming community in Australia to persuade the government to legislate the compulsory display of country-of-origin labelling on retail products.
Miranda, Mario J, Konya, Laszlo
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Automobile country of origin related associations in Lithuanian market [PDF]
Transport, 2007 Automobile is a high-involvement product that typically requires significant buyer’s attention when purchased. It is typical that country of origin (COO) of a purchased car is considered among other product characteristics. hough COO concept is analysed
S. Urbonavičius, V. Dikčius, R. Časas
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Revista de la Facultad de Ciencias Agrarias, 2022 A study was carried out to evaluate preferences for two cuts, four countries of origin, two forms of presentation, brand and different prices of beef cattle among supermarket buyers in southern Chile, and to distinguish the existence of different market
Berta Schnettler +6 more
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Country of Origin As Antecedents On Consumer Quality Perceptions and Puchasing Decisions
Benefit Jurnal Manajemen dan Bisnis, 2020 This research aimed to analyze consumer purchase decisions and consumer perceptions of the quality of car products based on country of origin factors namely country of manufacture, brand, and price, country of assembling and country of design hybrid ...
Tony Wijaya
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Organizations and Markets in Emerging Economies, 2010 Though the issue of product country of origin has been researched by numerous researchers, due to globalization, currently consumers have more problems perceiving the country of origin than ever before.
Vytautas Dikčius +1 more
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Image: Slovak versus foreign foodstuffs
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2011 In a market situation, where the products of competing companies are becoming more similar, whether in quality or price, it is still necessary to look for new and new tools that should properly differentiate the various products or services from the ...
Katarína Kleinová +1 more
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The Importance of Country of Origin in Vaccine Messaging for H-2A Farmworkers
Journal of the Georgia Public Health AssociationBackground: H-2A farmworkers are disproportionately vulnerable to COVID-19 and understanding their beliefs regarding COVID-19 vaccines is important for public health outreach, yet to date little research has examined the influence of country of origin ...
The Importance of Country of Origin in Vaccine Messaging for H-2A Farmworkers
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Country of origin effect: a study with Brazilian consumers in the luxury market
BBR: Brazilian Business Review, 2018 This study aimed to verify the extent of the influence of the country of origin in the decision to purchase a product when considering a number of other attributes such as brand, price, warranty and store. In order to verify this country of origin effect,
Maria Gabriela Montanari +3 more
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