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AI research trends in liver cancer bibliometric analysis. [PDF]

open access: yesMedicine (Baltimore)
Zhang T   +6 more
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Relationship among China’s country image, corporate image and brand image

Journal of Contemporary Marketing Science, 2019
Purpose The purpose of this paper is to investigate the effect of China’s image as a country on consumers’ evaluations of brands. Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image. Design/methodology/approach To test the model
Qingji Fan
openaire   +2 more sources

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