Results 271 to 280 of about 10,374,360 (352)
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Asia Pacific Journal of Marketing and Logistics, 2019
Purpose The purpose of this paper is to examine an alternate halo model across the context of South Korea, China and India, and provide expanded interrelationships among their major brands’ brand images, country images, general product images and category-specific images (electronics and fashion handbags).
Hongjoo Woo
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Purpose The purpose of this paper is to examine an alternate halo model across the context of South Korea, China and India, and provide expanded interrelationships among their major brands’ brand images, country images, general product images and category-specific images (electronics and fashion handbags).
Hongjoo Woo
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Brand Positioning Based on Brand Image–Country Image Fit
Marketing Science, 2019This paper introduces the concept of brand image–country image (BICI) fit and demonstrates that it is positively associated with consumers’ brand evaluations.
Kristina Klein +4 more
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The impact of country image and patient cosmopolitanism on medical tourism
Health Marketing Quarterly, 2023The purpose of this research is to examine the impact affective/cognitive country image, cosmopolitanism, and satisfaction with insurance have on patient willingness to go abroad for surgery.
Shawn T Thelen, B. Yoo
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The Olympic Games and Judo Diplomacy: An Exploratory Discussion on Country Image in Tokyo 2020
Communication & Sport, 2023The purpose of the article is to explore the use of judo for nation branding, public diplomacy, and country image in the postponed Tokyo 2020 Olympic Games.
Yoav Dubinsky
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A longitudinal analysis of country image and brand origin effects
International Marketing Review, 2022PurposeThe objective of this study is to offer a longitudinal examination of country image, consumers’ brand origin recognition accuracy, and how their effects on brand evaluations have evolved over the last decade.Design/methodology/approachThe authors ...
Peter R. Magnusson +2 more
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Do political actions affect country image and travel intentions? The case of COVID-19
Tourism Recreation Resarch, 2022The existing literature on the intersection between tourism and politics has recognized that tourism planning and development can be a political process in which decisions are made in order to implement specific political policies and goals.
Ali Gohary, Aakash Shah, Eugene Y. Chan
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A memorable tourism experience and its effect on country image
Anatolia : An International Journal of Tourism and Hospitality Research, 2021This study explores the importance of memorable tourist experience for the formation of positive image traits and behaviours for a country image in a tourism context, recognizing the central role played by experiential satisfaction.
Stella Kladou +3 more
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The Effects of Macro and Micro Country Image on Consumer Brand Preferences
Journal of International Consumer Marketing, 2021This study aims to examine how the macro and micro image of Spain affect the preferences of European citizens about Spanish clothing and wine brands. A quantitative research method was developed using an electronic survey aimed at non-Spanish European ...
María del Mar García-de los Salmones +2 more
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The Effects of Country-Image and Animosity on Asian Consumers’ Responses to Foreign Brands
Review of Marketing Science, 2021This study investigates the effects of country image and animosity on brand quality evaluation and purchasing intention among Asian consumers. Data was collected from Chinese (n = 540) and South Korean (n = 360) consumers.
Jeongsoo Park +2 more
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Advancing the country image construct
Journal of Business Research, 2009Abstract In today's globalized markets a favorable country-of-origin image (CoI) has a considerable impact on consumers' evaluation of products originating from different countries and therefore influences their subsequent buying decisions. The current paper seeks to extend our conceptual understanding of the nature and functioning of the CoI ...
Roth, Katharina +1 more
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