Results 281 to 290 of about 10,374,360 (352)
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Country Versus Destination Image in a Developing Country
Journal of Travel & Tourism Marketing, 2010ABSTRACT In contrast to the country of origin studies in international marketing, the tourism literature fails to differentiate between the image of the country and that of the destination as a tourism product. The distinction is important for developing countries suffering from negative country perceptions, as opposed to more positive views regarding ...
Sara Campo Martínez, Maria D. Alvarez
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Asia-Pacific Journal of Business Administration
PurposeThis paper examines the moderating effects of online reviews on the relationship between country image, product image, and purchase intention of products from two developed countries in Vietnam.Design/methodology/approachThis current research used
Ngoc Minh Nguyen +3 more
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PurposeThis paper examines the moderating effects of online reviews on the relationship between country image, product image, and purchase intention of products from two developed countries in Vietnam.Design/methodology/approachThis current research used
Ngoc Minh Nguyen +3 more
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Canadian Journal of Agricultural Economics-Revue Canadienne D'Agroeconomie
Chinese beef imports have been increasing in recent years. At the same time, Chinese public sentiment toward foreign countries, including those who export beef to China, has been changing.
Shijun Gao, Carola Grebitus, K. DeLong
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Chinese beef imports have been increasing in recent years. At the same time, Chinese public sentiment toward foreign countries, including those who export beef to China, has been changing.
Shijun Gao, Carola Grebitus, K. DeLong
semanticscholar +1 more source
Journal of Marketing for Higher Education, 2020
This study examined high school students’ evaluations of a country image, institution image and self-image with regards to their intention to attend a foreign university.
B. Nghiêm-Phú, T. Nguyen
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This study examined high school students’ evaluations of a country image, institution image and self-image with regards to their intention to attend a foreign university.
B. Nghiêm-Phú, T. Nguyen
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Beta, 2014
News media are central in forming public opinion images of other countries. In this longitudinal and multinational study of news media coverage of one small country we identify three types of images: brother-land image, acquaintance image, and foreigner image.
Ingeborg Astrid Kleppe +2 more
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News media are central in forming public opinion images of other countries. In this longitudinal and multinational study of news media coverage of one small country we identify three types of images: brother-land image, acquaintance image, and foreigner image.
Ingeborg Astrid Kleppe +2 more
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, 2019
The purpose of this paper is to examine the role of consumer ethnocentrism, country image, functional food image, subjective knowledge and health consciousness in predicting purchase intention of imported functional foods using the theory of planned ...
Li Xin, S. Seo
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The purpose of this paper is to examine the role of consumer ethnocentrism, country image, functional food image, subjective knowledge and health consciousness in predicting purchase intention of imported functional foods using the theory of planned ...
Li Xin, S. Seo
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Investigating country image influences after a product-harm crisis
, 2020Purpose Although international product-harm crises have become more common, the influence of the country image (CI) associated with foreign goods in such crises remains under researched.
R. Crouch +3 more
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Impact of Overall Country Image and Product Country Image on International Supplier Performance
EAST WEST JOURNAL OF BUSINESS AND SOCIAL STUDIES, 2016Extant COO studies have not yet investigated impact of multiple COO cues on supplier performance from the perspective of B2B buyers. Purchasing managers’ international procurement decisions are likely to be based on multiple country criteria. This study seeks to understand the relative impact of overall country image and product country image on ...
Jashim Uddin, Shehely Parvin
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Dynamics of country image: evidence from Malaysia
, 2020Previous research has posited country image to operate at two levels: the country’s macro image, based on general politico-economic descriptors of the country, and the country’s micro image, based on perceptions of products from the country.
D. Lascu, Z. Ahmed, I. Ahmed, T. Min
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, 2020
A review of the literature shows the rationale of product-country-image (PCI) concept has rarely been applied in travel destination image (TDI) analysis.
Suosheng Wang
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A review of the literature shows the rationale of product-country-image (PCI) concept has rarely been applied in travel destination image (TDI) analysis.
Suosheng Wang
semanticscholar +1 more source