Results 281 to 290 of about 1,711,993 (348)
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From Country of Origin Liability to Country of Origin Advantage
SSRN Electronic Journal, 2006'Liability of origin' and resource constraints make it extremely challenging for firms from emerging economies to participate in advanced markets. This paper describes how firms from the Indian software and pharmaceutical industries overcame such challenges by leveraging renowned public institutions and competed successfully in advanced markets.
J. Ramachandran, Sourav Mukherji
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Determinants of Country-of-Origin Evaluations
Journal of Consumer Research, 2000Two experiments examined the factors that influence and the psychological processes that underlie country‐of‐origin evaluations. Subjects received attribute information that was either condensed in a single product or dispersed across several products manufactured in a country with relatively unfavorable associations.
Gurhan-Canli, Zeynep +1 more
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Journal of Research in Interactive Marketing, 2021
PurposeThe coronavirus disease (COVID-19) pandemic unprecedentedly shocks the market. Little is known about the impact of COVID-19 on brand engagement across country-of-origin (COO) and country-of-market (COM). To address the gap, this study examines how
Tian-jia Wang, Yam B. Limbu, Xing Fang
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PurposeThe coronavirus disease (COVID-19) pandemic unprecedentedly shocks the market. Little is known about the impact of COVID-19 on brand engagement across country-of-origin (COO) and country-of-market (COM). To address the gap, this study examines how
Tian-jia Wang, Yam B. Limbu, Xing Fang
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Unravelling Country-of-Origin Effects: Moderated-Mediation of Cause-Related Marketing
Journal of International Consumer MarketingThe paper investigates the intricate relationship between country of origin (COO) and purchase intention (PI), with attitude (AT) as a mediator and cause-related marketing (CRM) as a moderator. Utilizing a structured questionnaire, data was gathered from
Shashi Yadav +2 more
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New media marketing as a driver of enterprise country of origin (COO) offer in international markets
International Journal of Entrepreneurial Behavior & Research, 2021PurposeThe paper aims to highlight the role of Web 2.0 in international marketing, shedding light on the relationships existing between the country of origin effect and consumer behavior.Design/methodology/approachThe current study, drawn on the country ...
D. Vrontis, G. Basile
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Canadian Journal of Agricultural Economics-Revue Canadienne D'Agroeconomie
Chinese beef imports have been increasing in recent years. At the same time, Chinese public sentiment toward foreign countries, including those who export beef to China, has been changing.
Shijun Gao, Carola Grebitus, K. DeLong
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Chinese beef imports have been increasing in recent years. At the same time, Chinese public sentiment toward foreign countries, including those who export beef to China, has been changing.
Shijun Gao, Carola Grebitus, K. DeLong
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Journal of International Marketing
Over the last decade there has been significant interest in international expansion of emerging market firms (EMFs) due to their distinctive patterns compared with developed market firms (DMFs). In this article, the authors develop an analytical model to
Preethika Sainam, S. C. Bahadir
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Over the last decade there has been significant interest in international expansion of emerging market firms (EMFs) due to their distinctive patterns compared with developed market firms (DMFs). In this article, the authors develop an analytical model to
Preethika Sainam, S. C. Bahadir
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International Journal of Contemporary Hospitality Management
Purpose This study aims to examine how consumers’ propensity to purchase imported wines is influenced by their attitudes and perceptions toward the countries of origin (COO) of those wines.
Yichen Zhou, Lisa Gao
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Purpose This study aims to examine how consumers’ propensity to purchase imported wines is influenced by their attitudes and perceptions toward the countries of origin (COO) of those wines.
Yichen Zhou, Lisa Gao
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Journal of International Consumer Marketing, 2020
The authors propose a model explaining the antecedents of country of origin evaluations using the stereotype content model. Specifically, we propose a direct relationship between competence stereotypes and the micro and macro image of a country.
Terence Motsi, Ji Eun Park
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The authors propose a model explaining the antecedents of country of origin evaluations using the stereotype content model. Specifically, we propose a direct relationship between competence stereotypes and the micro and macro image of a country.
Terence Motsi, Ji Eun Park
semanticscholar +1 more source
2017
Country-of-origin (COO) research has been heralded as one of the most widely researched topics in international marketing. This chapter provides a state-of-the-art review of extant literature on COO, ranging from conceptual underpinnings like the place that is actually associated with a country (i.e. country-of-manufacture vs. country-of-brand) to the (
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Country-of-origin (COO) research has been heralded as one of the most widely researched topics in international marketing. This chapter provides a state-of-the-art review of extant literature on COO, ranging from conceptual underpinnings like the place that is actually associated with a country (i.e. country-of-manufacture vs. country-of-brand) to the (
openaire +4 more sources