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Abstract Publishers use various positioning strategies to market books, but when books are marketed outside of the domestic market, publishers adapt their strategies in a way that would appeal to the specific foreign target market. Country of origin (COO) is a strategy that a company can use to promote products outside of country borders.
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Abstract Publishers use various positioning strategies to market books, but when books are marketed outside of the domestic market, publishers adapt their strategies in a way that would appeal to the specific foreign target market. Country of origin (COO) is a strategy that a company can use to promote products outside of country borders.
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International Marketing Review, 1997
Marketing researchers and managers are interested in understanding how consumers utilize country‐of‐origin (COO) information in evaluating foreign products. Argues that factors operating at the individual consumer’s psychological level may offer additional insight into how consumers process COO information.
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Marketing researchers and managers are interested in understanding how consumers utilize country‐of‐origin (COO) information in evaluating foreign products. Argues that factors operating at the individual consumer’s psychological level may offer additional insight into how consumers process COO information.
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Country‐of‐origin contingencies
International Marketing Review, 2008PurposeThis study was undertaken to clarify how product familiarity and product involvement can moderate the importance that consumers place on COO image when they evaluate products for purchase or consumption. The authors adopted a contingency approach and empirically examined, by way of competing hypotheses, the alternative possibilities by which ...
Josiassen, A, Lukas, BA, Whitwell, GJ
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2004
Die wirtschaftlichen, politischen und technologischen Integrationstendenzen haben zu einem starken Anstieg des internationalen Handels gefuhrt. Als Folge dieser Entwicklung hat sich auf vielen Markten die Konkurrenzsituation verandert. Zu den vorwiegend nationalen Angeboten traten immer mehr auch Angebote anderer Herkunftslander hinzu, wodurch sich der
Mirja Weiss Richard, Richard Kühn
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Die wirtschaftlichen, politischen und technologischen Integrationstendenzen haben zu einem starken Anstieg des internationalen Handels gefuhrt. Als Folge dieser Entwicklung hat sich auf vielen Markten die Konkurrenzsituation verandert. Zu den vorwiegend nationalen Angeboten traten immer mehr auch Angebote anderer Herkunftslander hinzu, wodurch sich der
Mirja Weiss Richard, Richard Kühn
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Journal of Marketing Communications, 2020
While there is an increasing number of local brand acquisitions by firms originating from emerging markets, there have been limited studies on consumers’ responses to their acquisition strategies.
Anh N H Nguyen, Lailani L. Alcantara
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While there is an increasing number of local brand acquisitions by firms originating from emerging markets, there have been limited studies on consumers’ responses to their acquisition strategies.
Anh N H Nguyen, Lailani L. Alcantara
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Journal of Forensic Sciences, 2020
Kratom is a plant material exhibiting both analgesic and stimulant effects and is also forensically relevant since it is abused as a “legal high.” It is regulated in several countries but not scheduled in the United States at the federal level.
Cody Braley, E. Hondrogiannis
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Kratom is a plant material exhibiting both analgesic and stimulant effects and is also forensically relevant since it is abused as a “legal high.” It is regulated in several countries but not scheduled in the United States at the federal level.
Cody Braley, E. Hondrogiannis
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Retail and Distribution Management, 1980
Patriotism, whilst not exactly outmoded, is less important for consumers in buying goods than other factors such as price and value for money, according to a recent survey carried out for the National Consumer Council. They are also concerned about service — how long a product is likely to last, how much it will cost to run, and the availability of ...
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Patriotism, whilst not exactly outmoded, is less important for consumers in buying goods than other factors such as price and value for money, according to a recent survey carried out for the National Consumer Council. They are also concerned about service — how long a product is likely to last, how much it will cost to run, and the availability of ...
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Country of Parts, Country of Manufacturing, and Country of Origin
Clothing and Textiles Research Journal, 2012In response to the dominance of hybrid and multinational products in the U.S. textile and apparel marketplace, and the increasing consumer demand for product origin information, the study examined the relationship among multi-level COO displays, consumer purchase preferences, and perceived price.
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Country of Origin Effect, 2018
The purpose of the research was to investigate when consumers concurrently select a range of retail products online, what percentage of products need country of origin (COO) identification.
Patrick van Esch +4 more
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The purpose of the research was to investigate when consumers concurrently select a range of retail products online, what percentage of products need country of origin (COO) identification.
Patrick van Esch +4 more
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Country of Origin, Country of Production, and Country of Assembly
2012As is discussed at the beginning of this book, regardless of whether consumers belong to an individualistic society or a collectivistic society, they are influenced by cognitive and affective forces. Furthermore, they receive information about products and services through personal or interpersonal activity.
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