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PENGARUH PERSEPSI NEGARA ASAL TERHADAP NIAT BELI ULANG DIMEDIASI OLEH EKUITAS MEREK [PDF]
E-Jurnal Manajemen, 2018 A customer in determining the intention to repurchase is determined by various factors, such as the image of the home country and the equity of a brand.
I Komang Satria Warla Putra +2 more
doaj +4 more sources
Country-of-Origin Effect in International Trade [PDF]
Timisoara Journal of Economics, 2010 Due to the globalization tendency, the companies are faced with the situation of responding to identical or increasingly similar needs that evolve in the same direction on different markets. However, at the same time, within the new markets, the companies are confronted with the situation of their products’ rejection due to the fact that the physical ...
Andreea APETREI, Claudia PETRUSCA
openaire +2 more sources
Consumer knowledge and country of origin effects
European Journal of Marketing, 1997 Consumer knowledge has frequently been mentioned in the literature as a potential mediating factor in consumers’ use of country of origin as a product information cue. However, there is little agreement on the appropriate definition and measurement of consumer knowledge in this context, nor on the likely direction of its impact.
Anja Schaefer
exaly +4 more sources
Country image effect on product assessment: moderating role of consumer nationality [PDF]
Revista Brasileira de Gestão De Negócios, 2016 Purpose – This study investigates whether the magnitude of the effect of country image (CoI) on quality evaluation of foreign products varies across consumers from developed vs. from developing countries.
Camila Costa¹ ² +2 more
doaj +1 more source
Asia Marketing Journal, 2022 The aim of this paper is to expand upon previous research into the country of origin effect through the use of empirical data by formulating an analysis method which allows the measurement of the extent of country of origin effect by the proxy of K-pop ...
Yayu Yuan, Janghyuk Lee
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Ways to neutralize the country-of-origin effect in the emerging market firms international branding1
International Journal of Management and Economics, 2023 The purpose of this paper is to examine the ways in which to neutralize the country-of-origin (COO) effect (COE) in the emerging market of firms’ international branding.
Witek-Hajduk Marzanna Katarzyna +1 more
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Destination-Language Proficiency in Cross-National Perspective: A Study of Immigrant Groups in Nine Western Countries [PDF]
, 2005 Immigrants’ destination-language proficiency has been typically studied from a microperspective in a single country. In this article, the authors examine the role of macrofactors in a cross-national perspective. They argue that three groups of macrolevel
Kalmijn, Mathijs, Tubergen, Frank van
core +3 more sources
Country of origin effect: a study with Brazilian consumers in the luxury market
BBR: Brazilian Business Review, 2018 This study aimed to verify the extent of the influence of the country of origin in the decision to purchase a product when considering a number of other attributes such as brand, price, warranty and store. In order to verify this country of origin effect,
Maria Gabriela Montanari +3 more
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The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, 2015 Although it is mostly used in Medicine, the placebo effect has been exploited in Marketing as well, in recent years. In Medicine, the placebo effect is defined as the improving state of a patient as a result of administering a simulated treatment ...
Muresan Lavinia
doaj +1 more source
Marketing of Scientific and Research Organizations, 2021 This study aims to examine the interaction effect of country of manufacture and brand awareness, packaging and price impact on the purchase intention of toothpaste among young adults in Malaysia. As previous studies show, the country of origin should not
Lim Chui Seong +3 more
doaj +1 more source