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Corporate social responsibility, country reputation and corporate reputation
Multinational Business Review, 2019PurposeThis paper aims to explore the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) from a shared value perspective. Adopting reputation as a multilevel form of value that mediates the CSR–CFP relationship, the paper explains how CSR initiatives may enhance both firm and country reputation and how ...
Thomas A Hemphill
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Corporate Reputation Review, 2010
The purpose of this study is to compare effects of country reputation and the overall corporate reputations of a country on international consumers’ product attitudes and purchase intentions. The country-of-origin effect can be linked not only to country reputation but also to the overall corporate reputations of a country.
Minjeong Kang, Sung-Un Yang
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The purpose of this study is to compare effects of country reputation and the overall corporate reputations of a country on international consumers’ product attitudes and purchase intentions. The country-of-origin effect can be linked not only to country reputation but also to the overall corporate reputations of a country.
Minjeong Kang, Sung-Un Yang
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Exploring citizens’ perceptions of country reputation
Journal of Hospitality and Tourism Insights, 2019Purpose The purpose of this paper is to investigate Brazilian residents’ internal perspectives in terms of their satisfaction with the country. The paper identifies the convergences and divergences among factors related to the reputation of Brazil. Design/methodology/approach Residents’ perceptions were investigated by combining measurement scales ...
Fabiana Gondim Mariutti, Daniel Buarque
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Country Reputation and Corporate Activity
Management ScienceWe study the link between a previously neglected form of intangible firm asset—country reputation—and corporate sales. By exploiting variation in nationalities of foreign victims in local terror attacks, we detect unanticipated distortions in reputations of local countries in foreign countries and we pin down reductions in sales of local country firms
Mehmet I Canayaz, Alper Darendeli
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Corporate Reputation: An Eight-Country Analysis
Corporate Reputation Review, 2003Corporate reputation, or the management of the corporate brand, is playing an increasingly important role in terms of the propensity of business to build and sustain market, mind, and heart shares of customers and publics all over the world. Corporate reputation significantly impacts share value, and on the ability of businesses to attract and retain ...
Philip J Kitchen, Andrew Laurence
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Country RepTrak™: A Standardized Measure of Country Reputation
2011The increased global accessibility of information through the internet and other digital channels has increased the importance of managing a country’s reputation. Events happening in any country in the world can become world news within minutes, and can dramatically influence public opinion about the country.
Berens, Guido +4 more
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Country Of Origin Reputation And IPO Performance
Academy of Management Proceedings, 2016We study how public firms’ stock price is influenced by reputational spillovers among firms that are categorized in the same country.
Ilya Cuypers, Matteo Prato, Gokhan Ertug
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The Ethical Reputations of Managers in Nine EU-countries: A Cross-referential Survey
Journal of Business Ethics, 1998Mutual perceptions of ethical behaviour among managers in nine EU-countries were quantatively measured and related to perceptions concerning "ease of cooperation". A strong positive correlation obtains: the more ethical a country is perceived to be, the higher it is valued as an international business partner.
Jeurissen, R.J.M., van Luijk, H.J.
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Country reputation as a moderator of tourism advertising effectiveness
Journal of Marketing Communications, 2014This study examines the role that country reputation plays in moderating the effects of tourism advertising for that country as well as attitude toward its government and citizens. A pre/post online study conducted in Australia used the current Brand USA's ‘Land of Dreams’ television commercial as the experimental stimulus. The country reputation scale
Jami Fullerton, Alice Kendrick
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The Effect of a Country’s Reputation, and Country-Of-Origin on Fdi Attractiveness
2014The research builds on the country reputation and country of origin to assess the impact of these on FDI. It aims to analyze the symbolic image of a country that is the target for foreign direct investment. More specifically, the objective is to determine the extent to which the image of specific activity sectors influences country of origin’ image ...
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