Results 21 to 30 of about 759,795 (346)

How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study [PDF]

Journal of Business Research, 2020
Abstract Can CSR and sustainability signals increase corporate brand performance and brand equity? What makes these signals more effective? Although research largely evaluates these questions, this research, using secondary data on 135 different brands across industries and countries, explores foreign and domestic performance, and compares ...
Kirsten Cowan, Francisco Guzman
openaire   +1 more source

Improving "National Brands": Reputation for Quality and Export Promotion Strategies [PDF]

, 2013
This paper studies the effect of firm and country reputation on exports when buyers cannot observe quality prior to purchase. Firm-level demand is determined by expected quality, which is driven by the dynamics of consumer learning through experience and
Cage, Julia, Rouzet, Dorothée
core   +7 more sources

Will better performing health-care services have higher profiles and be more active on social media? A comparative study between hospitals from Colombia and Spain

Communication & Society (Formerly Comunicación y Sociedad), 2021
Hospitals make increasingly more use of social media. The basic hypothesis of this study is that the more developed the health care services of a country are, the higher the communicative activity of its hospitals will be on social media.
Lorena Busto-Salinas
doaj   +1 more source

China's intellectual property rights commitments in the WTO: legal and economic implications [PDF]

, 2018
This article assesses the compliance of China's domestic laws in the area of intellectual property rights protection with the WTO Agreement on Trade-Related Intellectual Property Rights (TRIPS), which China obliged to accept upon its entrance into the ...
Fojtíková, Lenka
core   +1 more source

Spain Brand. An institutional approach

Comillas Journal of International Relations, 2014
The development of a “country-brand Project” proceeds from two paths: by the development of its methodological and doctrinal basis, or by the principal concepts in which lies a public strategy, focus on the upgrading of the international reputation and ...
José Ángel López-Jorrin, César Vacchiano   +1 more
doaj   +1 more source

Country reputation management: developing a scale for measuring the reputation of four African countries in the United States

Place Branding and Public Diplomacy, 2017
This study extends the development of country reputation measurement to other cultural contexts, specifically among sub-Saharan African countries that have shown the desire to improve their reputation in the United States and other Western nations. Although effective management of a country’s reputation lies in its ability to measure the perceptions of
Kiambi, Dane M., Shafer, Autumn
openaire   +2 more sources

Corporate strategic branding: How country and corporate brands come together [PDF]

Ekonomski Anali, 2008
The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market ...
Đorđević Bojan
doaj   +1 more source

Lens or prism? How organisations sustain multiple and competing reputations [PDF]

, 2017
Purpose: This paper challenges singular definitions, measurements and applications of corporate reputation which tend to be reductionist. We rebuff such narrow representations of reputation by showing the multiplicity of reputation in the case of a ...
Harvey, WS, Kitchen, PJ, Knight, E, Tourky, M   +3 more
core   +2 more sources

ORGANIZATION ETHICS REPUTATION AND CUSTOMER LOYALTY: Perception of Muslim Customer Sharia Banking

APMBA (Asia Pacific Management and Business Application), 2012
The majority of the Indonesian population is Muslim, in which the share of Sharia Banking is only three (3) percent of the total banking market share in the country.
Sunaryo SUNARYO, Zakaria Bahari
doaj   +1 more source

Country reputation

DOCA - Database of Variables for Content Analysis
Country reputation is a central target construct in research on country-of-origin effects, international public relations, and especially public diplomacy. Public Diplomacy is about building up international relationships in a networked environment and creating a favorable (foreign) public opinion about the country to advance its goals (Wu & Wang ...
Jerome Chariatte, Diana Ingenhoff
openaire   +1 more source