Results 211 to 220 of about 5,127 (247)

Critical metaphor analysis of cosmetics metaphorical advertising slogans

Cognitive Linguistic Studies, 2016
Metaphor is regarded as a figure of speech in traditional linguistics, but in Cognitive Linguistics (CL), it is “a cognitive phenomenon in which people understand abstract target domains in terms of concrete source domains” (Lakoff and Johnson 1980: 8). In addition to its cognitive basis, metaphor is also culture-dependent (Kövecses 2005).
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Proposition 203: A Critical Metaphor Analysis

Bilingual Research Journal, 2005
Abstract This project draws on Lakoff and Johnson's (1980) work with metaphor analysis to uncover the rhetorical strategies applied by supporters of the English for the Children organization during the 2000 Arizona Proposition 203 campaign. The data were collected from three sources: (a) The Arizona Republic; (b) the East Valley Tribune; and (c) the ...
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The Metaphor of Nature in the Holy Quran : A Critical Metaphor Analysis ( CMA )

مجلة العلوم العربية و الإنسانية, 2014
The present study investigates the metaphors of natural phenomena in the Holy Quran. These metaphors fall into five major classifications: 1- metaphors of rain, 2- metaphors of mountain, 3- metaphors of wind, 4- metaphors of light, and darkness. The analysis in this study is conducted within the framework of Charteris-Black’s theory of Critical ...
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Critical Metaphor Analysis

2004
In the first part of this chapter I will try to explain how interrelations between the various levels of metaphor analysis support a cognitive model of metaphor. However, I will also explain how the approach of Critical Metaphor Analysis supplements the cognitive semantic view by accounting for particular metaphor choices in different types of ...
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Misplaced Metaphor: A Critical Analysis of the “Knowledge Society”*

Canadian Review of Sociology/Revue canadienne de sociologie, 2003
Cet article soutient que la métaphore de la société du savoir est une transposition non critique de L'économie du savoir. On y examine trois approches différentes: L'idée d'un citoyen bien informé, les mesures institutionnelles et les attentes sociales pour être bien informé ainsi que le rôle d'Internet dans sa prestation de renforcements critiques d ...
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Critical Metaphor Analysis: A Systematic Step-by-step Guideline

LSP International Journal, 2022
Metaphor analysis is a growing field of research and has particularly gained popularity in discourse and critical discourse studies over the last two decades. This has led to various analytical frameworks proposed for metaphor analysis. However, the inherent subjectivity and complexity of metaphor analysis leaves space for a systematic and step-by-step
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Critical Metaphor Analysis of War Metaphors in Official News Reports of COVID-19 in China

Advances in Education, Humanities and Social Science Research, 2023
This paper initially situates research on the conceptual metaphors based on Critical Metaphor Analysis with regard to their manifestation in public discourses. Specifically, it centers on the cognitive features and social effects of war metaphors used in the official coverage of COVID-19 pandemic in China.
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16. Critical analysis of creative metaphors in political speeches

2010
Creative metaphors play, in many respects, an important role in political discourse; however, there is still a lack of categories to identify and analyse creative metaphors on a textual level. One precondition for analysing creativity in a non-literary discourse such as politics is to understand that creativity exists rather along clines and, therefore,
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Critical Metaphor Analysis

2018
Paul Simpson, Andrea Mayr, Simon Statham
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