Results 121 to 130 of about 68,513 (313)
تحقیقات بازار یابی نوین, 2014 CRM stands for customer relationship management, which sounds like a good thing. But what is it, exactly? Turns out it can mean different things to different businesses. Perhaps in no other industry are acronyms bandied about as in technology, especially
ATEFEH HAMZELOO +3 more
doaj
Analyzing Data Quality Investments in CRM - A Model-based Approach
, 2003 Known as Customer Relationship Management (CRM) in recent years a concept for business that focuses customers is often discussed in research and practice. After initially extraordinary expectations, numerous CRM projects fail. Thereby as one of the major
Heinrich, Bernd, Helfert, Markus
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The Past, Present, and Future of Customer Knowledge Management: A Review and Research Agenda
Knowledge and Process Management, EarlyView.ABSTRACT We develop and present a framework for research in customer knowledge management (CKM) that synthesizes insights from a comprehensive literature review spanning 2000 to 2024. This framework highlights the determinants, impacts, and moderators shaping CKM and its role in contemporary organizations.
Victoria Y. Ourzik
wiley +1 more source
SABERES E COMPETÊNCIAS MOBILIZADOS NA IMPLANTAÇÃO DE UM TREINAMENTO PADRONIZADO DE SEGURANÇA DO VÔO
Ação Ergonômica, 2009 Este artigo apresenta o processo de implementação do PROLOFT-Programa Experimental de Padronização do LOFT em uma companhia aérea brasileira. O LOFT-Line Oriented Flight Training – que consiste na prática dos conceitos de CRM - Crew Resource Management –
Ricardo José Matos de Carvalho +3 more
doaj
Towards a taxonomy of reusable CRM requirements for the Not for Profit sector
, 2011 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Traditional (or commercial) CRM is a well-defined domain but there is currently no generally accepted definition of what constitutes CRM in the not for ...
Flory, Peter
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Uma estratégia para a implantação do gerenciamento do relacionamento com o cliente - CRM - em supermercados [PDF]
, 2002 Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Ciência da Computação.Este trabalho propõe uma estratégia geral a implantação de um modelo de Gerenciamento do Relacionamento com o Cliente "
Ferraz, Sônia Ferreira
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Knowledge and Process Management, EarlyView.ABSTRACT This study examines how business process management (BPM) maturity shapes digital transformation in a large financial institution operating in a highly regulated, emerging‐economy context. Drawing on a qualitative single case study, the research applies Rosemann and De Bruin's BPM Maturity Model to analyse how different maturity dimensions ...
Shirley Xavier Segala +2 more
wiley +1 more source
Gerenciamento do relacionamento com o cliente (CRM) em instituição científica e tecnológica (ICT) para melhoria da interação com a indústria [PDF]
, 2005 Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico, Programa de Pós-Graduação em Engenharia de Produção, Florianópolis, 2005.Este trabalho propõe uma sistemática de Gerenciamento do Relacionamento com o Cliente (CRM) em ...
Vicente, Cláudio Roberto
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Deterministic Fiber‐Optic Spectral Engineering Enables Three‐Color Multiplexed Two‐Photon Microscopy
Laser &Photonics Reviews, EarlyView.A simulation‐guided spectral‐engineering framework maps the nonlinear parameter space of a fiber laser platform to identify balanced three‐band excitation states. The resulting 960, 1080, and 1175 nm femtosecond pulses deliver nJ‐level energies for low‐cross‐talk chromatically multiplexed two‐photon microscopy.
Marvin Edelmann +5 more
wiley +1 more source
Az elégedett ügyfélkapcsolatok támogatója: CRM
, 2012 A szakdolgozatom elsődleges célja, hogy megértesse az ügyfélkapcsolatok menedzselésének rendkívüli jelentőségét minden vállalat életében. Másodlagos célként tűztem ki, hogy megszüntessen a CRM kettős jelentésével kapcsolatos fogalmi zavart. Ugyanis sokan
Rajz, Krisztina
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