Rethinking Consumer Behavior Through Phygital Episodes
ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be studied and managed apart.
Wenny Candra Mandagie, Weng Marc Lim
wiley +1 more source
"Stay indoors with Purdah, men will make the money": A qualitative study investigating women's microfinance participation and mobility practices in Bangladesh. [PDF]
Bristi KFA +4 more
europepmc +1 more source
Implicit theories of entrepreneurship and entrepreneurial intentions: the roles of entrepreneurial self-efficacy and person-entrepreneurship fit. [PDF]
Pan H, Du K, Zhou J, Zhang L.
europepmc +1 more source
Global Trends in Non-Technical Skills Research in Dental Education: Bibliometric Review and a Curricular Case Study. [PDF]
Arunratanothai T +6 more
europepmc +1 more source
Education-Related Entrepreneurial Competence, Resource-Opportunity Accessibility, Self-Efficacy, and Entrepreneurial Intention: Evidence from a Vocational College in Yiwu, China. [PDF]
Lili F, Cheah KSL, Leong S.
europepmc +1 more source
Digital representation of youth' agency in culture: a database of projects. [PDF]
Sorokin PS, Novikova VD, Goshin ME.
europepmc +1 more source
Related searches:
Abstract Private cultural enterprises are measured not only by the quality of their artistic offerings and social impact but also by their economic success. Particularly in view of tight public budgets and the increasing number of start-ups and project initiatives in the cultural sector, interaction of and a synthesis between artistic ...
Elmar D. Konrad, Marilena Vecco
openaire +1 more source
Introducing Entrepreneurship and Culture
2009The study of the role of entrepreneurship in the modern economy is rooted in economics but has a distinctly eclectic flavor. See Thurik et al. (2002), Wennekers et al. (2002), Audretsch and Thurik (2004) but above all Parker (2004), for many references.
Freytag, A, Thurik, Roy
openaire +2 more sources

