Results 111 to 120 of about 3,033 (291)

Strategic Marketing Tensions in Sustainable Business Models: A Conceptual Approach Through Customer Value Propositions and Stewardship

Business Strategy and the Environment, EarlyView.
ABSTRACT Sustainable business models (SBMs) inherently involve tensions, which are contradictory or misaligned demands that companies must consider simultaneously. However, there is a gap in the literature regarding the relevance and linkage of these tensions to strategic marketing considerations, including positioning, competitiveness, differentiation,
Päivi Petänen
wiley   +1 more source

Fintech India-customer predispositions-CEB-advocacy-Raw data CSV processed & ready for smartPLS

, 2021
Archana Kini
openalex   +1 more source

Attitudinal Loyalty Manifestation in Banking CSR: Cross-Buying Behavior and Customer Advocacy

International Research Journal of Economics and Management Studies
This study in the banking industry examines the influence of attitudinal loyalty on customer advocacy and cross buying behavior, alongside the moderating roles of Quality of Life and Corporate Social Responsibility support in the CSR fit and loyalty relationship.
Putera, Muhamad Bhayuta Yudhi, Famiola, Melia   +1 more
openaire   +2 more sources

Leadership and Sustainability in a Globalized World: Emerging Trends, Global Contexts, Key Challenges, and Effective Strategies

Business Strategy and the Environment, EarlyView.
ABSTRACT This systematic review analyzes 109 studies from top business journals, exploring the connection between leadership and sustainability, including key leadership styles, emerging trends, and challenges in integrating sustainability into organizational strategies and operations.
Muzhar Javed, Bilal. Bilal, Nacef Mouri, Muhammad Faisal   +3 more
wiley   +1 more source

Promoting the advocacy behavior of customers through corporate social responsibility: The role of brand admiration [PDF]

, 2023
Naveed Ahmad, Zia Ullah, Esra AlDhaen, Irfan Siddique   +3 more
openalex   +1 more source

Barriers to Low‐Carbon Technology Adoption: Insights From the Automotive Manufacturing Sector in Emerging Economies

Business Strategy and the Environment, EarlyView.
ABSTRACT In response to global efforts to promote sustainability and combat climate change, industries increasingly leverage digital technologies to enhance organizational capabilities and adopt low‐carbon practices. This study focuses on the automotive manufacturing industry in Morocco, a critical sector in emerging economies, where low‐carbon ...
Hala Hmamed, Anass Cherrafi, Alireza Shokri, Jose Arturo Garza‐Reyes, Monika Foster   +4 more
wiley   +1 more source

Referee report. For: An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India [version 1; peer review: 1 approved]

, 2022
Naveen Kumar
openalex   +1 more source

Green Entrepreneurial Mindset for a Sustainable Future: Does Environmental Dynamism Have a Say?

Business Strategy and the Environment, EarlyView.
ABSTRACT The study investigates the influence of green entrepreneurial behaviour on the ever‐increasing concern to design a sustainable supply chain. The standard scales are utilized for the study, and data collected through online channels are tested for reliability and validity.
Rose Antony, Mahak Sharma, Alessio Ishizaka   +2 more
wiley   +1 more source

Designing Customer Analytics Dashboard in Smart Device Retail Using Power BI

Journal of Information Systems and Informatics
The adoption of data analytics has led to a paradigm shift in business decision-making, moving from intuition-based to data-driven strategies. Specifically in customer analytics, metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSS),
Reza Rahutomo
doaj   +1 more source

The Effect of Relationship Quality on Customer Advocacy: The Mediating Role of Loyalty

, 2013
Susanta Susanta
openalex   +1 more source