Results 241 to 250 of about 3,033 (291)

Customer environmental advocacy: the construct, research propositions and managerial implications

open access: yes, 2011
Mariadoss, Babu John   +3 more
openaire   +1 more source

Advocacy, Customer Advocacy and Marketing Implications

BULMIM Journal of Management and Research, 2017
Advocacy is the buzz word these days. Organisations and individuals all over the world are making use of the power of advocacy to secure direct and long lasting benefits. Advocacy is a range of activities aimed at persuading decision makers to design, adopt and change policies and practices.
Ragini Bhati, Harsh V. Verma
openaire   +1 more source

Healthcare Information Systems (HCIS) Customer Patient Advocacy

2023
The cyber health deficiencies from customer patient advocacy did not exist until September 2021. The exploratory research focuses on a recent conference advancing in healthcare equity through policy and practice from the lenses of the University of Washington Continuing Education Conference held on 19-20 October 2023.
Eugene J. Lewis, Ramona R. Cruz
openaire   +1 more source

Social media, customer engagement and advocacy

International Journal of Contemporary Hospitality Management, 2019
PurposeThe purpose of this study is to examine how social media facilitates the process of customer engagement in quick service restaurants (QSRs). Customers characterized as transactional customers, loyal customers, delighted customers or fans, based on the degree of relational exchange and emotional bonds, are expected to vary in their propensity to ...
C.M. Sashi   +2 more
openaire   +1 more source

Customer Advocacy: A Distinctive Form of Word of Mouth

Journal of Service Research, 2020
Enthusiastic customer endorsements can significantly influence buying decisions and drive sales. In service contexts, advocates are especially important because the specific and complex characteristics of services make personal recommendations very effective.
Jillian Sweeney   +3 more
openaire   +1 more source

Incorporating Customer Advocacy in the Customer Satisfaction Model

2014
There is a significant research on the relationship between customer satisfaction and customer loyalty (Fornell, Johnson, Anderson, Cha and Bryant 1996; Aydin and Ozer 2005). But there is limited research relating the concepts of customer satisfaction, customer loyalty, and customer advocacy.
Sanjit Kumar Roy, Rajdeep Chakraborti
openaire   +1 more source

Consequences of customer advocacy

Journal of Strategic Marketing, 2013
The purpose of this research is to provide empirical evidence for a key driver of the close relationship between customers and service providers. Rooted in the market orientation and customer orientation literature this paper contributes to the literature by operationalising ‘customer advocacy’ as proposed by Urban (2004) and by identifying its ...
openaire   +1 more source

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