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Caregiver and clinician perceptions of barriers to cerebral palsy healthcare-mixed methods findings and systems change recommendations. [PDF]
Murphy MM +5 more
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Customer environmental advocacy: the construct, research propositions and managerial implications
Mariadoss, Babu John +3 more
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Advocacy, Customer Advocacy and Marketing Implications
BULMIM Journal of Management and Research, 2017Advocacy is the buzz word these days. Organisations and individuals all over the world are making use of the power of advocacy to secure direct and long lasting benefits. Advocacy is a range of activities aimed at persuading decision makers to design, adopt and change policies and practices.
Ragini Bhati, Harsh V. Verma
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Healthcare Information Systems (HCIS) Customer Patient Advocacy
2023The cyber health deficiencies from customer patient advocacy did not exist until September 2021. The exploratory research focuses on a recent conference advancing in healthcare equity through policy and practice from the lenses of the University of Washington Continuing Education Conference held on 19-20 October 2023.
Eugene J. Lewis, Ramona R. Cruz
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Social media, customer engagement and advocacy
International Journal of Contemporary Hospitality Management, 2019PurposeThe purpose of this study is to examine how social media facilitates the process of customer engagement in quick service restaurants (QSRs). Customers characterized as transactional customers, loyal customers, delighted customers or fans, based on the degree of relational exchange and emotional bonds, are expected to vary in their propensity to ...
C.M. Sashi +2 more
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Customer Advocacy: A Distinctive Form of Word of Mouth
Journal of Service Research, 2020Enthusiastic customer endorsements can significantly influence buying decisions and drive sales. In service contexts, advocates are especially important because the specific and complex characteristics of services make personal recommendations very effective.
Jillian Sweeney +3 more
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Incorporating Customer Advocacy in the Customer Satisfaction Model
2014There is a significant research on the relationship between customer satisfaction and customer loyalty (Fornell, Johnson, Anderson, Cha and Bryant 1996; Aydin and Ozer 2005). But there is limited research relating the concepts of customer satisfaction, customer loyalty, and customer advocacy.
Sanjit Kumar Roy, Rajdeep Chakraborti
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Consequences of customer advocacy
Journal of Strategic Marketing, 2013The purpose of this research is to provide empirical evidence for a key driver of the close relationship between customers and service providers. Rooted in the market orientation and customer orientation literature this paper contributes to the literature by operationalising ‘customer advocacy’ as proposed by Urban (2004) and by identifying its ...
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