Results 261 to 270 of about 777,110 (284)
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Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust
Journal of Brand Management, 2022Peter Anabila +2 more
exaly
Advocates and adversaries: examining the role of supplier advocacy on customer reacquisition
Journal of Personal Selling & Sales Management, 2021Mark P. Leach +3 more
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International Journal of Contemporary Hospitality Management, 2019
Gina Brynildsen, Anil Bilgihan
exaly
Gina Brynildsen, Anil Bilgihan
exaly
A Study of Customer Advocacy and its Relationship with Trust on Facebook
2014The traditional relationship marketing has evolved and expended to online social network (OSN), and a new and popular term named customer advocacy has emerged in this field naturally. As its name indicated, this term may combine with relevant marketing resources/ activities that drive to corporate effectiveness and efficiency (Lacey and Morgan, 2009 ...
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The Marriage of Cancer Control and Advocacy†
Ca-A Cancer Journal for Clinicians, 2004Ralph B Vance
exaly
Modeling customer advocacy: a PLS path modeling approach
Journal of Strategic Marketing, 2015Sanjit Roy
exaly
An example of trust-based marketing and customer advocacy in e-commerce
2006Professor Glen L. Urban at MIT Sloan advocates a new style of marketing based on trust-building. One way to build this trust is to use an advisor to have a conversation with the customer rather than talking at the customer. The purpose of the Suruga Bank project is to test the effects of an advisor-based system in Japan.
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