Results 241 to 250 of about 777,110 (284)

Consequences of customer advocacy

Journal of Strategic Marketing, 2013
The purpose of this research is to provide empirical evidence for a key driver of the close relationship between customers and service providers. Rooted in the market orientation and customer orientation literature this paper contributes to the literature by operationalising ‘customer advocacy’ as proposed by Urban (2004) and by identifying its ...
Sanjit Roy
exaly   +2 more sources

Customer Advocacy: A Distinctive Form of Word of Mouth

Journal of Service Research, 2020
Enthusiastic customer endorsements can significantly influence buying decisions and drive sales. In service contexts, advocates are especially important because the specific and complex characteristics of services make personal recommendations very effective.
Pennie Frow, Adrian Payne
exaly   +2 more sources

Antecedents of customer brand advocacy: a meta-analysis of the empirical evidence

Journal of Research in Interactive Marketing, 2020
PurposeThe purpose of this paper is to find out the antecedents of customer brand advocacy (CBA) on the basis of synthesis of the CBA literature. A summarisation of the results of the empirical CBA studies containing CBA as a measured variable is carried out. The antecedents’ strengths of association with CBA are compared.Design/methodology/approachThe
Harsh V Verma
exaly   +2 more sources

Advocacy, Customer Advocacy and Marketing Implications

BULMIM Journal of Management and Research, 2017
Advocacy is the buzz word these days. Organisations and individuals all over the world are making use of the power of advocacy to secure direct and long lasting benefits. Advocacy is a range of activities aimed at persuading decision makers to design, adopt and change policies and practices.
Ragini Bhati, Harsh V. Verma
openaire   +1 more source

Brand advocacy and customers loyalty of banks in Nigeria

Journal of Global Economics and Business, 2023
The study examined the effects of brand advocacy on customer loyalty of selected banking industry in Delta State. The specific objectives are to, determine the effects of brand advocacy on customer loyalty of selected banks in Delta State and ascertain the effects of online customer reviews on customer loyalty of selected banks in Delta State.
Eluemuno Ephraim Nwabuzo, O. Anthony Odita, Ajulu Peter Olannye   +2 more
openaire   +1 more source

Social media, customer engagement and advocacy

International Journal of Contemporary Hospitality Management, 2019
PurposeThe purpose of this study is to examine how social media facilitates the process of customer engagement in quick service restaurants (QSRs). Customers characterized as transactional customers, loyal customers, delighted customers or fans, based on the degree of relational exchange and emotional bonds, are expected to vary in their propensity to ...
C.M. Sashi, Gina Brynildsen, Anil Bilgihan   +2 more
openaire   +1 more source

Incorporating Customer Advocacy in the Customer Satisfaction Model

2014
There is a significant research on the relationship between customer satisfaction and customer loyalty (Fornell, Johnson, Anderson, Cha and Bryant 1996; Aydin and Ozer 2005). But there is limited research relating the concepts of customer satisfaction, customer loyalty, and customer advocacy.
Sanjit Kumar Roy, Rajdeep Chakraborti
openaire   +1 more source

Setting New Standards for Customer Advocacy

Journal of Business Strategy, 1993
As the personal computer marketplace becomes increasingly competitive and PCs become more of a commodity, computer companies are finding that creating innovative technology alone is no longer enough to succeed. Companies must be viewed as value leaders that are customer‐driven instead of technology‐driven.
openaire   +2 more sources

Customer advocacy and the impact of B2B loyalty programs

Journal of Business & Industrial Marketing, 2008
Purpose – The purpose of this article is to explore linkages between committed customers and their willingness to serve as advocates and investigate the moderating influence of B2B loyalty programs toward supporting customer advocacy behaviors.Design/methodology/approach – A model was developed to assess linkages between customer commitment and an ...
Russell Lacey, Robert M. Morgan
openaire   +1 more source

Healthcare Information Systems (HCIS) Customer Patient Advocacy

2023
The cyber health deficiencies from customer patient advocacy did not exist until September 2021. The exploratory research focuses on a recent conference advancing in healthcare equity through policy and practice from the lenses of the University of Washington Continuing Education Conference held on 19-20 October 2023.
Eugene J. Lewis, Ramona R. Cruz
openaire   +1 more source