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Customer churn prediction for telecommunication industry: A Malaysian Case Study [version 1; peer review: 2 approved] [PDF]
F1000Research, 2021 Background: Customer churn is a term that refers to the rate at which customers leave the business. Churn could be due to various factors, including switching to a competitor, cancelling their subscription because of poor customer service, or ...
Nurulhuda Mustafa +2 more
doaj +2 more sources
Customer churn prediction using composite deep learning technique [PDF]
Scientific Reports, 2023 Customer churn, a phenomenon that causes large financial losses when customers leave a business, makes it difficult for modern organizations to retain customers.
Asad Khattak +5 more
doaj +2 more sources
Integrated Churn Prediction and Customer Segmentation Framework for Telco Business
IEEE Access, 2021 In the telco industry, attracting new customers is no longer a good strategy since the cost of retaining existing customers is much lower. Churn management becomes instrumental in the telco industry.
Thian Song Ong +2 more
exaly +3 more sources
Connection Science, 2022 Owing to saturated markets, fierce competition, dynamic criteria, along with introduction of new attractive offers, the considerable issue of customer churn was faced by the telecommunication industry.
R. Sudharsan, E. N. Ganesh
exaly +2 more sources
Machine learning based customer churn prediction in home appliance rental business [PDF]
Journal of Big Data, 2023 Customer churn is a major issue for large enterprises. In particular, in the rental business sector, companies are looking for ways to retain their customers because they are their main source of revenue.
Youngjung Suh
doaj +2 more sources
Customer Churn Analysis: Analyzing Customer Churn Determinants on an ISP Company in Indonesia
Buletin Pos dan Telekomunikasi: Media Komunikasi Ilmiah, 2021 The growth of Internet Service Providers (ISP) in Indonesia, has led Indonesia to be one of the world’s fastest-growing telecommunications market. This condition derives a number of internet service providers pushing the Indonesian market massively one ...
Nisrina Salma, Atik Aprianingsih, Ph.D
doaj +3 more sources
Negative Correlation Learning for Customer Churn Prediction: A Comparison Study [PDF]
The Scientific World Journal, 2015 Recently, telecommunication companies have been paying more attention toward the problem of identification of customer churn behavior. In business, it is well known for service providers that attracting new customers is much more expensive than retaining
Ali Rodan +4 more
doaj +2 more sources
Sustainability, 2022 This research suggests a way to sustain a firm’s business by focusing on the economic aspects of relationship marketing by managing the heterogeneity of churn customers. In general, firms have regarded churn customers as a homogeneous segment, for they have not been conscious that churn ego can be various.
Hyunchul Ahn
exaly +2 more sources
A Customer Profiling Methodology for Churn Prediction [PDF]
, 2008 As markets have become increasingly saturated, companies have acknowledged that their business strategies need to focus on identifying those customers who are most likely to churn. To address this, a method is required that can identify these customers,
Hadden, John
core +7 more sources
A predictive analytics approach to improve telecom's customer retention [PDF]
Frontiers in Artificial IntelligenceCustomer retention is a critical challenge for telecom companies, and understanding customer churn can significantly improve business strategies. This paper focuses on developing an accurate predictive model to identify potential customer churn using ...
Asem Omari +3 more
doaj +2 more sources