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A Customer Profiling Methodology for Churn Prediction [PDF]
As markets have become increasingly saturated, companies have acknowledged that their business strategies need to focus on identifying those customers who are most likely to churn. To address this, a method is required that can identify these customers,
Hadden, John
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Telecom customer churn prediction
Customer churn is often referred to as customer attrition, or customer defection which is the rate at which the customers are lost. Telecom companies often use customer churn as a key business metrics to predict the number of customers that will leave a telecom service provider. Churn is significant in the telecommunication industry because it directly
Gursoy, Kemal, Sundararajan, Abhijit
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Customer churn is a significant concern, and the telecommunications industry has the largest annual churn rate of any major industry at over 30%. This study examines the use of ensemble learning models to analyze and forecast customer churn in the ...
Victor Chang +5 more
doaj +3 more sources
A Data-Driven Approach to Improve Customer Churn Prediction Based on Telecom Customer Segmentation
Numerous valuable clients can be lost to competitors in the telecommunication industry, leading to profit loss. Thus, understanding the reasons for client churn is vital for telecommunication companies.
Tianyuan Zhang +2 more
doaj +1 more source
No industry can thrive without customers and with customers comes the chances of customer churn. Since customer churn have direct-impact on the revenue, all the industries are focusing in understanding the factors influencing churn and are developing ...
Manish Mohan, Anil Jadhav
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Predicting Customer Churn in Retailing
INSiDR
Dirar Sweidan +3 more
openaire +3 more sources
Agent based modelling and simulation: An examination of customer retention in the UK mobile market [PDF]
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Customer retention is an important issue for any business, especially in mature markets such as the UK mobile market where new customers can only be ...
Hassouna, Mohammed Bassam
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Customer churn will cause the value flowing from customers to enterprises to decrease. If customer churn continues to occur, the enterprise will gradually lose its competitive advantage.
Ming Zhao +4 more
doaj +1 more source
Customer churn prediction model: a case of the telecommunication market
The telecommunications market is well developed but is characterized by oversaturation and high levels of competition. Based on this, the urgent problem is to retain customers and predict the outflow of customer base by switching subscribers to the ...
Fareniuk Yana +3 more
doaj +1 more source
Due to the increasing competitiveness in telecom’s market, it has now become more necessary for operators to start building personal relationship with customers for targeted retention strategies.
Ayodeji O.J Ibitoye +3 more
doaj +1 more source

