Gastronomic Festival Attribute and Customer Engagement to Customer Delight Through Customer Experience and Social Interaction Value [PDF]
Jurnal Pendidikan Ilmu Sosial, 2021 The purpose of this study is to determine the impact of gastronomic festival attributes and customer engagement on customer delight as measured by the Customer Value Experience and social interaction.
Gitasiswhara Gitasiswhara +4 more
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Customer Delight: How Do We Achieve it? Customer Service and Exceeding Expectations
, 2020 Customer loyalty is one of the greatest marketing goals of any organization. Traditionally, the key to loyalty has been satisfaction. More recently, consumer delight has been linked as having a stronger connection to loyalty.
Katherine Landahl
openalex +3 more sources
PERAN CUSTOMER DELIGHT DALAM MEMODERASI ESTEEM NEEDS TERHADAP NIAT BELI KONSUMEN [PDF]
E-Jurnal Manajemen, 2018 Tujuan penelitian ini adalah untuk menganalisis peran customer delight dalam memoderasi esteem needs terhadap niat beli konsumen (studi pada produk Guess).
Cokorda Istri Agung Vera Nindiaputri +1 more
doaj +4 more sources
Model For Measuring Customer Satisfaction And Delight In Restaurant Industry [PDF]
Jurnal Manajemen Industri dan Logistik, 2023 The purpose of the study was to analyze the effect of brand value, brand credibility, arousal, brand love, online buying on delight and the effect of delight on intention to book a restaurant.
Juliana Juliana +5 more
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“Wow! It’s Cool”: How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement [PDF]
Frontiers in Psychology, 2022 In this era of razor-edge competition, marketers strive to outperform their rivals by improving their brands. Increasing brand coolness may be the best way to do it.
Saman Attiq +4 more
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RELATIONSHIP BETWEEN CUSTOMER’S NEEDS OF JUSTICE AND CUSTOMER EXPERIENCE IN DELIGHTING CUSTOMER
All Sciences Abstracts, 2023 Telecommunication is one of the leading industries in Malaysia. Telekom Malaysia Bhd as the leader and service provider in this industry besides Maxis and Celcom. This study focuses on Unify services which provide land line services for household. Delighting customer has been the upmost priority of Telekom Malaysia Bhd, while the customers have several
Syed Abdul Kadir Syed Mohd +1 more
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PENGARUH SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER DELIGHT SEBAGAI VARIABEL MEDIASI
E-Jurnal Manajemen, 2020 Tujuan penelitian ini adalah untuk menganalisis pengaruh service quality pada customer loyalty dengan customer delight sebagai variabel mediasi. Penelitian ini dilakukan di Gardin Bistro & Patisserie Seminyak Bali dengan teknik analisis data Path ...
I Gusti Jaya Khrisna Putra, Gede Suparna
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Indonesian Journal of Business and EntrepreneurshipBackground: Entrepreneurial Marketing (EM), which blends entrepreneurship with marketing principles, is crucial in Indonesia’s competitive mobile phone industry.
Paskalis Dio Bramantyo +4 more
doaj +3 more sources
ANALISIS FOCUS GROUP UNTUK MENDETEKSI DOMAIN CUSTOMER DELIGHT
Benefit Jurnal Manajemen dan Bisnis, 2006 At the moment customer satisfaction represent norm obliged to given by every organization. Besides, research proves that satisfaction unable to guarantee the happening of customer loyalty.
Sri Raharso, Sholihati Amalia
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Frontiers in Communication, 2023 IntroductionDigitalization is moving closer to traditional service companies. Consumers have new behavioral characteristics, and operators need to adopt new marketing strategies.MethodsWe used CiteSpace software to analyze the literature related to ...
Hongxia Peng, Shuwei Xu, Mei Yang
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