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Pillars of customer retention: an empirical study on the influence of customer satisfaction, customer loyalty, customer profitability on customer retention [PDF]
Serbian Journal of Management, 2019 The aim of this study is to explore relationships among five factors: customer relationship management, customer satisfaction, customer loyalty, customer profitability, and customer retention.
Bader Almohaimmeed
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Exploring customer retention dynamics: A comparative investigation of factors affecting customer retention in the banking sector using mediation-moderation approach [PDF]
HeliyonThe purpose of this research is to explore the impact of service quality, customer trust, and cultural disparities on customer satisfaction within the banking sector.
Chai Zhengmeng +3 more
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Matrik, 2023 Customer retention is the maintenance of long-term customer-company relationships through customer satisfaction thereby creating loyalty. Value co-creation is proven to have a significant role in creating customer loyalty, so that customer loyalty ...
Muhammad Baehaqi +2 more
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Predictive Analysis of Customer Retention Using the Random Forest Algorithm
TIERS Information Technology Journal, 2022 Retaining customers is becoming a measurement focus in an industry with increasing competition. The concept of customer retention has become a research study in the sales industry, because it is difficult to retain customers and easily switch to other ...
Yogasetya Suhanda +4 more
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The impact of Overall service quality on Perceived value, Customer Satisfaction and Customer Retention: The case of Vodafone Egypt [PDF]
Maǧallaẗ Al-Buḥūṯ Al-Tiǧāriyyaẗ, 2019 The present study examines the relationships between service quality, perceived value, customer satisfaction, and customer retention empirically in the telecommunication sector in Egypt, as based on a survey of the consumers of Vodafone Company in Egypt.
نجلاء فريد حجازي
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SEISENSE Journal of Management, 2021 Purpose- This study examined the moderating effect of perceived corporate image on the indirect relationship between mobile banking service quality and customer retention via customer perceived value in the Kenyan banking industry Design/Methodology ...
Daniel Kipkirui Langat +2 more
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Cogent Business & Management, 2023 In a world with enormous opportunities and challenges from the 4.0 revolution and the lingering COVID-19 pandemic, customer retention is more important than ever for retailers.
Diep T.N. Nguyen +3 more
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Customer Retention of Mobile Phone Purchasing on Cell Phone Stores in Denpasar [PDF]
Management and Economics Review, 2020 This paper aims to identify customer retention on mobile phone purchasing on cell phone stores in Denpasar. This study used a quota sampling method to get 240 respondents.
Anak Agung Ngurah Gede SADIARTHA
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How to Project Customer Retention [PDF]
SSRN Electronic Journal, 2006 At the heart of any contractual or subscription-oriented business model is the notion of the retention rate. An important managerial task is to take a series of past retention numbers for a given group of customers and project them into the future to make more accurate predictions about customer tenure, lifetime value, and so on.
Peter S. Fader, Bruce G.S. Hardie
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Journal of Innovation and Entrepreneurship, 2023 Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation of customer needs and expectations on an ongoing basis.
Kadarisman Hidayat +1 more
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