Results 11 to 20 of about 7,933 (166)

Brand Resonance as a Driver of Customer Retention: Empirical Evidence from Microfinance Banks of Pakistan

JISR Management and Social Sciences & Economics, 2018
Customer retention is recognized as key to achieving long-term business success. However, in a quest to increase customer retention, marketing scholars overwhelmingly focused on customer satisfaction, trust, and commitment to fuel customer retention ...
Rukhsana Gul, Rehman Gul, Faheem Gul, Naeem Gul   +3 more
doaj   +1 more source

ENHANCING CUSTOMER RETENTION: THE ROLE OF CUSTOMER SATISFACTION AND DELIGHT IN THE AUTHORIZED AUTOMOTIVE AFTER-SALES SERVICE SECTOR [PDF]

Journal of Applied Structural Equation Modeling
This study examines the influence of utilitarian and hedonic experiences, customer engagement, and customer value anticipation on customer retention in the authorized automotive after-sales service sector, using customer satisfaction and customer delight
Choi-Meng Leong, Jun-Hwa Cheah, Hiram Ting, Rodney Lim, Adlin Baizura binti Ariffin, Xin-Jean Lim   +5 more
doaj   +1 more source

THE INFLUENCE OF BRAND IMAGE ON SATISFACTION TO IMPROVE CUSTOMER RETENTION TOWARDS BATIK KERIS IN MALANG CITY

Jurnal Aplikasi Manajemen, 2020
The purpose of this study is to analyze the role of customer satisfaction as a mediator of the influence of brand image on customer retention of Batik Keris in Malang. The approach used in this research was positivism (quantitative).
Astrid Puspaningrum
doaj   +1 more source

THE EFFECT OF SERVICE QUALITY ON CUSTOMER RETENTION THROUGH COMMITMENT AND SATISFACTION AS MEDIATION VARIABLES IN JAVA EATING HOUSES

Jurnal Aplikasi Manajemen, 2018
The culinary business is faced with high competition to keep their customers, these conditions cause Javanese Restaurant expected to create customer retention through service quality.
Sulva Widya Sari, Sunaryo Sunaryo, Mugiono Mugiono   +2 more
doaj   +1 more source

The Role of Multichannel Marketing in Customer Retention and Loyalty: Study in Emerald Bank Customer in Indonesia

APMBA (Asia Pacific Management and Business Application), 2015
Attention on the relationship between customer retention, customer loyalty, and customer satisfaction that serves as "seed" of customer loyalty highlight the important factors for multichannel management.
Ambarwati Ambarwati, Djumilah Zain Hadiwidjojo, Achmad Sudiro, Fatchur Rohman   +3 more
doaj   +1 more source

Logistic Service Quality and Customer Satisfaction to Customer Retention on Rice Producer Industry [PDF]

SHS Web of Conferences, 2020
Good quality logistic services from the company can make customers feel satisfied and make purchases back to the company. in the form of rice shops will This study aims to look at the effect of logistic service quality on customer retention through ...
Nugroho Samuel, Kempa Sesilya, Wiliater Soaloon Panjaitan Togar   +2 more
doaj   +1 more source

INTERIOR DESIGN AT COFFEE SHOP AS A FACTOR INFLUENCING CUSTOMER RETENTION AND MEDIATING ROLE OF PERCEIVED CUSTOMER SATISFACTION

Jurnal Entrepreneur dan Entrepreneurship, 2018
This research aims to determine the effect of Interior Design, Perceived Customer Satisfaction and Customer Retention on objects which is Captain Coffee Malang in simultaneously and mediation.
Misbahuddin Azzuhri, Andre Damarizal Tanjung   +1 more
doaj   +1 more source

Customer relationship management in mediating impact of customer value on customer retention in the Village Credit Institution of Denpasar Indonesia

Менеджмент та підприємництво: тренди розвитку, 2020
Nowadays, business competition is very intense, which is true in the case of financial services business, including banks, Village Credit Institution and other financial service business which must always try to meet customer satisfaction. The aim of the
A. A. Ngurah Gede Sadiartha
doaj   +1 more source

Service Quality in Shipping Industry of Ghana – Determinants and Impact on Customer Satisfaction and Customer Retention

International Journal of Applied Research in Business and Management, 2022
Customer retention and satisfaction are the most important objectives and indicators of a company's success in today's world, and monitoring them is one of the most important management jobs.
Kwame Asare Duffour, Patrick Kweku Gbolonyo, Isaac Tandoh   +2 more
doaj   +1 more source

ASSESSING THE EFFECT OF ONLINE LEARNING SERVICE QUALITY ON CUSTOMER RETENTION THROUGH CUSTOMER SATISFACTION AS MEDIATION VARIABLE IN THE CULINARY STUDY PROGRAM BACHELOR DEGREE DURING THE COVID-19 PANDEMIC

Jurnal Aplikasi Manajemen, 2023
This quantitative study explores the relationship between online learning service quality, customer satisfaction, and customer retention in the Culinary Study Program during the Covid-19 pandemic.
Fabiola Leoparjo, Eric Harianto, Riduan Mas’ud, Gunawan Bata Ilyas, Yulia Nur Hasanah   +4 more
doaj   +1 more source