Results 41 to 50 of about 7,933 (166)

Customer poaching with retention strategies [PDF]

, 2013
This paper is a first step in investigating the competitive and welfare effects of behaviourbased price discrimination (BBPD) in markets where firms have information to employ retention strategies as an attempt to raise barriers to switching. We focus on retention activity in the form of a discount offered to a consumer expressing an intention to ...
openaire   +1 more source

Innovation and Customer Retention in the Ghanaian telecommunication industry

International Journal of Innovation, 2017
The competition within the telecommunication sector is increasing day by day in Ghana and therefore requires the telecom operators to be more adept in their strategic approach to meet the growing demands of customers.
Daniel Asante Kyei, Augustine Thomas Mambu Bayoh   +1 more
doaj   +1 more source

CUSTOMER RETENTION MODEL FOR REMITTANCE SERVICE PROVIDERS IN THAILAND: A PATH ANALYSIS APPROACH

International Journal of Management Studies
The remittance industry is hindered by challenges in retaining customers, including high transfer fees, security risks, long wait times, and variable service quality.
Joefrey B. Geroche
doaj   +1 more source

Balancing Market Share Growth and Customer Profitability: Budget Allocation for Customer Acquisition and Retention

Organizations and Markets in Emerging Economies, 2012
This study adds to the knowledge of budget allocation for customer acquisition and retention spending in an inertia segment.  The results indicate that when retention spending surpassed the optimal budget allocation, increased spending did not grow the ...
Hsiu-Yuan Tsao, Lucy M. Matthews, Victoria L. Crittenden   +2 more
doaj   +1 more source

Customer retention and churn prediction in the telecommunication industry: a case study on a Danish university. [PDF]

SN Appl Sci, 2023
Saleh S, Saha S.
europepmc   +1 more source

Assessing the Impact of Customer Satisfaction on Customer Retention

Marketing Management Journal, 1998
This article proposes an alternative model for measuring customers’ overall satisfaction. Rather than relying on a single measure of overall satisfaction, a customer’s overall satisfaction score is developed on the basis of a weighted average of the gap between a customer’s importance rating and actual experience for each attribute.
DOOYOUNG SHIN, KEVIN ELLIOTT
openaire   +1 more source

Antecedents to Customer Retention in a Corporate Context

BBR: Brazilian Business Review, 2016
Strategies for relational practice can vary considerably, depending on which constructs are driving customer retention. In this sense, we developed and tested a theoretical model considering the constructs: perceived value, service provider reputation ...
Luciene Eberle, Gabriel Sperandio Milan, Celso Augusto de Matos   +2 more
doaj  

The Effect of Service Quality to Improve Customer Retention Through Customer Satisfaction as a Mediation in Calibration Laboratory

The Spirit of Society Journal: International Journal of Society Development and Engagement
This study aims to analyze the effect of service quality on customer satisfaction and retention at the UPTD Laboratory of BPSMB Samarinda. The approach used in this study is quantitative with the Structural Equation Modeling-Partial Least Squares (SEM ...
M Nur Jamaluddin, Syarifah Hudayah, Herning Indriastuti   +2 more
doaj   +1 more source

Analyzing the relationship between pricing strategy and customer retention in hotels: A study in Albania. [PDF]

F1000Res, 2023
Trebicka B, Tartaraj A, Harizi A.
europepmc   +1 more source

Customer retention through service quality and satisfaction: using hybrid SEM-neural network analysis approach. [PDF]

Heliyon, 2022
Salamah AA, Hassan S, Aljaafreh A, Zabadi WA, AlQudah MA, Hayat N, Al Mamun A, Kanesan T.   +7 more
europepmc   +1 more source