Results 51 to 60 of about 7,933 (166)

Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach. [PDF]

PLoS One, 2022
Yang Q, Hayat N, Al Mamun A, Makhbul ZKM, Zainol NR.   +4 more
europepmc   +1 more source

The role of a Customer-Oriented Service Culture in influencing Customer Retention in the Hotel Industry. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2017
The purpose of this study was to assess the influence of customer-oriented service culture on customer retention in the Hotel Industry in Rwanda. The study followed a mixed methods design comprising of descriptive, comparative and correlation research ...
Weru Joshua Ngacha, Fwaya Erick Victor Onyango   +1 more
doaj  

Fuzzy indicators for customer retention

International Journal of Engineering Business Management, 2016
It is widely known that market orientation (MO) and customer value help companies achieve sustainable sales growth over time. Nevertheless, one cannot ignore the existence of a gap on how to measure this relationship.
Leslier Valenzuela-Fernández, Carolina Nicolas, Jaime Gil-Lafuente, José M. Merigó   +3 more
doaj   +1 more source

Saving the hotel industry: Strategic response to the COVID-19 pandemic, hotel selection analysis, and customer retention. [PDF]

Int J Hosp Manag, 2022
Kim JJ, Han H.
europepmc   +1 more source

Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis. [PDF]

Int J Hosp Manag, 2021
Yu J, Seo J, Hyun SS.
europepmc   +1 more source

PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER RETENTION ORIENTATION DAN DAMPAKNYA PADA RELATIONSHIP OUTCOME DARI NASABAH BANK UMUM DI KOTA MALANG

Wacana: Jurnal Sosial dan Humaniora, 2012
The relationship marketing consists of seven efforts, there are belonging, communication, customization, differentiation, personalization, rewarding, security and convenience.
Yustina - Chrismardani, Agung - Yuniarinto, Munawar - Ismail   +2 more
doaj  

Customer trust and retention in online shopping in Ho Chi Minh City

Tạp chí Phát triển và Hội nhập
This study aims to explore the factors influencing customer trust and retention in online shopping, drawing upon the Uses and Gratifications Theory. Additionally, it examines the mediating role of trust in this relationship. The research employs the
Nguyen Thuy Thi Tran, Duc Cong Tran
doaj   +1 more source

Retention of the restaurants’ customers

, 2010
Aim of this paper is to describe and analyze why customers come back to the restaurants, what influence their decisions. During the research we formulate 2 hypotheses. Hypotheses 1 – most reasons of the restaurants’ customers retention can be associated with restaurants’ service elements adapted from the 8Ps of Service Marketing Model.
Shcheglov, Sergii, Shcheglova, Iuliia
openaire   +1 more source

Cultural Sensitivity and Ambiance in Indonesian Restaurants: The Mediating Role of Customer Satisfaction on Retention in Taiwan

APMBA (Asia Pacific Management and Business Application)
This study explores the effects of food quality, service quality, pricing strategy, and ambiance on customer retention in Indonesian restaurants in Taiwan, with customer satisfaction as a mediating variable.
Sitti Mujahida, Fatmasari Fatmasari, Muhammad Azizurrohman   +2 more
doaj   +1 more source

Applying EASTL ethical constructs in AI-driven CRM: the mediating role of sustainable customer trust in enhancing customer retention in private sector banks

Frontiers in Artificial Intelligence
The rapid integration of Artificial Intelligence (AI) in banking, Customer Relationship Management (CRM) has undergone several changes, which have also led to ethical concerns and implications on customer outcomes.
A. Geetha, V. Venkatragavan
doaj   +1 more source